Watch Everything Announced at BMW's CES 2023 Keynote
Tech
Speaker 1: I am your ultimate companion. This is how we reimagine tomorrow.
Speaker 2: [00:00:30] Well, dear friends, meet Dee, but please don't call her just a car. You will hurt her feelings. She likes to think herself as a promise, a commitment, or even better, uh, companion. Basically, she says she's the best thing since the wheel was invented. Well, she definitely doesn't lack self [00:01:00] confidence, right? D
Speaker 1: You bet Oliver.
Speaker 2: D d stands for digital emotional experience. It is our vision of pushing the boundaries between physical and digital perception. D embodies the next level of human machine interaction, a concept that cannot be [00:01:30] simply dismissed as science fiction because it will inspire our Noia cluster. And what is really important to me is dear, reminds us that you always have to consider boast the product and the digital aspect together as a whole. And I strongly believe that you cannot separate software from hardware development, otherwise [00:02:00] you won't create a seamless digital experience. We can get even more creative with windshields. A newly designed, advanced head up display is just the beginning of what we believe is possible, and it is more than a vision. And I won't tell you all the details today, but we will bring this technology into our Noya Classic [00:02:30] and order in the far future, not as a concept, but in serious production. And you will be able to experience this in 2025. And remember now, this is just two years away
Speaker 3: Because Dee provides immersive experiences, augmented reality, information, entertainment, as easy as being disappointed by a Tinder match. Yeah, by simply swiping her mixed reality [00:03:00] slider. Now, level one that brings you all supportive drive and navigation data that you need. And it even shows you information about your surroundings in a pretty nice looking way. D, can you tell me something about this place?
Speaker 1: Best thing about this place is there's a casino right around the corner.
Speaker 3: Dee, come on. Be
Speaker 1: Nice. All right. I'm just kidding. I don't gamble. It would be a little unfair, don't you think? I mean, I can calculate [00:03:30] the odds of winning to the hundredth decimal place.
Speaker 3: Yes. Okay. But I think the people here are probably more interested in what happens on level two of the mixed reality slider.
Speaker 1: Oh, level two. Level two connects you to your friends and family. You can stay in touch wherever you are, including messages from our friends at bmw, answering phone calls, showing texts, all the communication you need. Speaking of which, there's [00:04:00] a Mr. Schwartzenegger who sent you a message. It says, good luck with the show tonight. Should I call him? Oh, let me call him. I think I call him.
Speaker 3: No, no, no, no, no. Don't show his number. I, oh boy. Well, D, you were kind of in the middle of something here, so can you remind me about that later, please.
Speaker 1: Okay, great.
Speaker 3: Okay, moving on to level three now. Level three is pretty cool because it brings all the features of the other levels and augments navigation data to your windshield, collision warnings or possible [00:04:30] obstacles highlighted right where you need it, and it also visualizes your social media. But D, what happens when we go all the way to level four?
Speaker 1: Oh, nothing really special. Just about everything. We go way beyond reality. The entire virtual world, right at your fingertips, everything you can imagine right here, right now. Alice, tell me. Yeah. How many of your friends [00:05:00] can fit in your car?
Speaker 3: I don't know, three, four, maybe.
Speaker 1: Guess what? That answer is wrong. The answer is all of them, all your friends and so much more. Your friends, your family, even your pets. Without one single animal hair on the seats, which I absolutely love, in an endless virtual world, you can meet, play, talk, love, hate. You can even go sightseeing together, right inside your [00:05:30] car.
Speaker 2: We are never satisfied with what we have achieved. We always have to do one better. Black and white was cool. Black and white is very stylish, but the world is not just black and white. The world is colorful. Life is colorful. But now, see yourself, everything you [00:06:00] saw, felt, and hopefully experienced tonight is much closer to reality than you might imagine. Merging hardware with software, with ai merchant, virtual experience, with real driving pleasure to create a digital and emotional experience with your car as an ultimate companion. That is the [00:06:30] future of a car company. That is the future of the BMW group. Thank you.
Speaker 4: This place is packed. I love it. There were all of you. When I opened up Hercules in New York.
