New Microsoft CEO tries to sell developers on Windows

[MUSIC] You want to build for Windows because we are going to innovate with a challenge of mindset. We're not coming at this as some incumbent trying to do the next version of Windows. We're gonna come at this by innovating in every dimension. Dimension of hardware. The software experiences across the Windows family. And go after this in such a way, that you see us make progress with rapid pace. In fact, today was a massive milestone, if you look at what we've done on the phone. The update to the PC and tablet, the new devices Steven showed, this is all what you can come to expect from us and we'll keep pushing at it. There will be a couple of things that will be pretty unique to what we do. One is what I call the sensibility we have of bringing in end users, developers, and IT professionals together. That's one thing that we have always felt is what births the magical platforms, from sort of the first version of Windows to what we think is Windows in this era of mobile first, cloud first. And then the second real attribute for us is to be able to create a developer opportunity which is broad. So one of the things that we are doing is making sure that the opportunity for you as developers across the Windows family is expanding. Some of the changes that both Joe described and Terry alluded to where we are going, which is to be able to make your new application built for NRT and the Windows store. In fact the fact that you can use them in the desktop mode, that completely opens up a huge base of users for your applications that you're targeting Windows with. So this notion of creating the broadest Windows opportunity for you. Sockets for you, is a huge priority for us. And you know, we have huge volume still. We have hundreds of millions of PCs, tablets, and phones, still on [UNKNOWN] basis. And a billion plus PCs that will all be upgrading. So therefore, we have a significant opportunity for any application you target Windows. And then the last thing is we are betting on this platform ourselves. You saw from Kirk Conings Bowe how we are building the next generation of office applications built for this platform. So we are going to basically use the same platform that we want you to target to build our own set of applications. So those will be the three reasons, because we're going to innovate with a challenger mindset. We're going to create the broadest platform opportunity, in terms of sockets for you. And we are going to bet on that platform ourselves, and that's the reason why you should target Windows.