Apple unveils new 4K Apple TV with A12 Bionic chip
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Speaker 1: And of course the best way to enjoy it and everything on apple TV plus is with apple TV 4k, to tell you more about what's new with apple TV 4k here's Sunday.
Speaker 2: What makes apple TV true? Really unique is its deep integration of apple hardware, software and services. Apple TV is built on the same world, class, apple, Silicon. We put [00:00:30] into iPhone and it runs TV OS the most powerful TV operating system, giving apple TV, all this power power that smart TVs just don't have let's you magically transform your living room so you can get in your morning workout with apple fitness plus show off your school project using airplay, battle it out on apple arcade and even sneak in a late night movie with AirPods, the ability to do all of these things and so much more [00:01:00] is why we've put so much power into apple TV. And it's why I'm so excited to share with you the next generation of apple TV 4k apple TV 4k is now built with the a 12 bionic bringing a new level of performance.
Speaker 2: That will be a massive upgrade to your TV. Delivering the highest visual quality possible has always been core to apple TV. It already supports high dynamic range format such as Doby vision revealing more realistic colors and greater [00:01:30] detail. And with the a 12 fi the new apple TV 4k can now play HDR and high frame rate. This allows video to play more smoothly and appear more lifelike than ever before, which will be great for fast moving action like sports. We're working with leading providers across the globe, as they begin to stream in high frame rate HDR. And it's not just professionally produced programs. That will look amazing for those of you with an iPhone 12 pro, you can already record in DBI [00:02:00] vision at 60 frames per second, and enjoy all these moments and the best quality on the new apple TV 4k. We've enhanced airplay to support high frame rate HDR.
Speaker 2: We want everything you watch on apple TV to look amazing, but because every TV settings are different. It's challenging to know if you're getting the best picture until now with our new color balanced feature, apple TV will work with your iPhone and its advanced sensors to improve your TV's picture quality. [00:02:30] Your iPhone uses its camera and proximity sensor to guide you to an onscreen target color measurement star automatically apple TV uses the light sensor in your iPhone to compare your TV's color balance to the industry standard specific used by cinematographers worldwide. Using this data, apple TV will then automatically tailor its video output to compensate for any inaccuracies in your TV's picture settings. So you'll now see much more accurate color without you ever having to adjust [00:03:00] your TV. The results can be dramatic with more natural colors and improved contrast, making your TV look better than ever.
Speaker 2: Of course, the way you interact with apple TV is with the Siri remote. So this year we completely redesigned it with new functionality and controls. It starts with a new one piece aluminum design that fits perfectly in your hand. And with contrasting controls, you can easily find and hit just the button you want. We also have a brand new click PADD with [00:03:30] five way navigation for better accuracy. And the entire click PADD is touch enabled, preserving the fast directional swipes users love. And we did something pretty cool with the outer ring. We've given it a new circular gesture that turns it into a jaw control. Perfect for fighting just the scene you're looking for. We've also made it the only remote you need for your TV. It now has a power button that controls your TV's power and another for you. And we've moved the Siri button to the side, just a like on your [00:04:00] iPhone.
Speaker 2: The enclosure is made from 100% recycled aluminum, joining apple TV 4k, and all of our products and furthering our commitment to reducing our environmental impact. So that's the new apple TV 4k it'll be available for $179 with 32 gigabytes or 1 99 with double the store capacity. Perfect for enjoying even more apps and games, you can order them on April 30th and they'll be available in the second half of may with the power of a 12 [00:04:30] bionic the realism of high frame rate HDR and a totally redesigned Syria remote the new apple TV 4k brings the absolute best entertainment experience to your.
