May 10, 2005 9:08 AM PDT

iTunes presses play on video

The all-conquering iTunes Music Store looks to be morphing into a multimedia download shop.

The latest update, which Apple Computer released earlier this week, reveals that the song shop may be turning into a video vendor.

The new iteration of iTunes comes with new features for the music store and updated QuickTime video support, leading to speculation that the update is paving the way for Apple to sell music videos or longer film downloads alongside its traditional singles and album business.

Apple is already using the updated capabilities to sell a small number of video downloads as extras to single purchases. For shoppers buying the Gorillaz album through the U.S. store, iTunes throws in four short video clips.

Other artists to get the iTunes video treatment include Morcheeba and The Shins. Most of the videos are thrown in as freebies.

And, unlike Apple's controversial stance on its pure music downloads, the videos are all sold without any digital rights management attached.

Several digital music sellers are already eyeing movie clips as the next logical extension of their business, among them British supermarket giant Tesco and Napster.

Jo Best of Silicon.com reported from London.

3 comments

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Video iPod around the corner?
Steve-O has a keynote June 6th at Apple's WWDC... mmmm, I
wonder.
Posted by edgedesign (290 comments )
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LMAO ... :-)
You are probably right. Its funny how Apple and Jobs are ALWAYS
critisized for not thinking ahead while that is ALL they do. :-)
Posted by Thomas, David (1947 comments )
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What About Streaming Video?
Sounds like Apple is paving the way for streaming video and pay per view online if you ask me...

Apple Adds Video to Download Store... <a class="jive-link-external" href="http://allwaysmusic.modblog.com/" target="_newWindow">http://allwaysmusic.modblog.com/</a>

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Posted by (59 comments )
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