October 9, 2006 7:57 AM PDT

YouTube cuts three content deals

YouTube announced on Monday partnerships with Universal Music Group, Sony BMG Music Entertainment and CBS that let their artists' music and videos be included in original content posted on YouTube's site.

The media groups will authorize the use of their copyright-protected content through three separate revenue deals with YouTube.

As part of its deal with Universal Music Group, the video-sharing site has agreed to use new technology to filter out any unauthorized content. Universal Music Group owns multiple record labels, including Island Def Jam Music Group, Geffen Records and Verve Music Group.

Monday's announcement did not make clear when the Universal Music Group content will be available for purchase or how much it will cost. Neither YouTube nor Universal Music Group was immediately available for comment.

The Sony BMG deal will be tied to streaming ad revenue.

YouTube's deal with CBS will let people use content such as news, sports and prime-time programming from its CBS brand television channels. The deal covers technology that will allow CBS to find unauthorized content on YouTube and remove it--or choose to keep the content up and stream advertising next to it.

In mid-September, Warner Music Group signed a deal with YouTube to allow use of its music, video content, artist interviews and other original programming. Under that deal, revenue will come from ads streaming next to the videos.

Separately on Monday, Google announced that it signed a deal with Sony BMG and Warner Music Group to offer music video content via ad-supported streaming. Warner Music Group will also allow Google to offer a purchase-for-download option.

YouTube's agreement with Universal Music Group, Sony BMG and CBS comes amid a flurry of rumors regarding YouTube's possible sale to companies such as Google, Microsoft, Yahoo, Viacom and News Corp.

YouTube is valued for the vast number of viewers it has managed to attract, in much the same way social-networking site MySpace, owned by News Corp., has developed a large user base. However, YouTube's growing popularity has been accompanied by scrutiny over the unauthorized inclusion of copyright content in many of the videos posted to the site. Concern over copyright issues has led many analysts to question YouTube's long-term viability.

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Universal Music Group, Sony BMG Music Entertainment, Warner Music Group Corp., CBS Broadcasting Inc., YouTube

3 comments

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Businessmodel
Oh, that is one freaking genius businessmodel, simply unique.
Posted by Peter Bonte (316 comments )
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I'd lower my bid if I were Google...
...or at least hold firm at one six for another 72 hours. Put up or shut up time for YouTube. Google doesn't need them because their own GoogleVideo already rocks heads and tails over YouTube on quality, but at one six they're willing to dip into petty cash and throw YouTube a bone to vacuum up YouTube's existing membership. If I were counselling YouTube, I'd tell em beggars can't be chosers and to take GOOG's money - and quickly so - and say "thank you, Google."
Posted by i_made_this (302 comments )
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What's the content of THIS? ...
... place, that odd military facility in China recently found using Google Earth:

Articles with pictures:
<a class="jive-link-external" href="http://www.theregister.co.uk/2006/07/19/huangyangtan_mystery/" target="_newWindow">http://www.theregister.co.uk/2006/07/19/huangyangtan_mystery/</a>
<a class="jive-link-external" href="http://www.smh.com.au/news/web/the-riddle-of-chinas-area-51/2006/08/14/1155407679963.html" target="_newWindow">http://www.smh.com.au/news/web/the-riddle-of-chinas-area-51/2006/08/14/1155407679963.html</a>

Google Earth forum post:
<a class="jive-link-external" href="http://bbs.keyhole.com/ubb/showthreaded.php/Cat/0/Number/484568" target="_newWindow">http://bbs.keyhole.com/ubb/showthreaded.php/Cat/0/Number/484568</a>

That's the place in the middle of the desert where the Chinese Army has constructed a scale-model replica of the entire region of Aksai Chin (occupied by China since the 1962 war with India). At 1:500, it's still 700 by 900 meters big ( = several football fields). Next to it is a base with dozens of troop transporters seen coming and going. The duplicate shows everything: rivers, lakes, roads and snow-capped mountains. It's basically a landscape within a landscape.

The problem is that nobody has been able to figure out the function of this thing. The world's biggest miniature golf course, perhaps? China's own Area 51? That's why it's the subject of so much discussion in the blogosphere. The discoverer even had to set up his own blog to handle the buzz: foundinchina.blogspot.com

Any ideas?
Posted by tania3000 (18 comments )
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