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  • On BNET: Vote: How will Apple blow it?





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iPod rules
by December 27, 2004 10:03 AM PST
get over yourself c|net - iPod rules - why always is there some
sort of "but" when covering apple products? jeezus, Apple
products are magnificent tools / tech.
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iPod rocks BIG time
by kittyangel_12 December 27, 2004 7:16 PM PST
iPod is always the best. Don't think anyone can beat Apple iPod. It's the best mp3 player out there.
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Thanks!
by rpms December 29, 2004 11:13 PM PST
Thanks for a balanced and very thoughtful reply, Dustin. The examples you mention -- of how a refurbished iPod was right for you and an alternative product was right for your colleague -- are just what I was thinking of.

I agree that Apple will continue to enjoy tremendous success* with the iPod, and that the marketing is very effective.

Incidentally, I saw a knock-off billboard today in San Jose. Creative had lined up about ten of its Zen players -- each in a different color (I have no idea whether so many colors are available) -- against a plain black background. The only information was in the form of a slogan, "The power of Zen". It really made me laugh! Creative and the other competitors ought to highlight the particular benefits of their products, rather than just trying to duplicate Apple's marketing.

Happy listening on the music player that's right for *you*!

Paul Marcelin-Sampson
Santa Cruz, California, USA

* I am worried that Apple will suffer when margins decline. It is alarming that so much of Apple's revenue and profit now come from a single product in a market where competition is rising and prices are falling.
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