

In many ways, 2004 was the year of the gadget.
A consolidating PC market--along with the Apple iPod's status as pop-culture icon and the growing popularity of flat-panel TVs--led major names such as Dell, Gateway and Hewlett-Packard to enter the consumer electronics market starting with gadgets. Tried and true electronics players such as Panasonic, Royal Philips Electronics and Sony Electronics braced for the onslaught as standardized components and ongoing relationships with Chinese contract manufacturers made players out of the new entrants. Most recently, Web portal giant Yahoo joined the fray.
Largely because of the iPod's success, most companies entering the consumer electronics market started with a hard drive-based digital audio player. The iPod is so popular that hotels are now using it to lure guests.
Dell tried to convert iPod loyalists to Dell music devices with a $100 rebate. PC rival HP took a different tack, teaming with Apple to sell an HP-branded iPod. Left out of the category it helped start with its Walkman, Sony Electronics said it would natively support the MP3 format on its digital-audio devices in hopes of reigniting interest in its players.
Others looked beyond the hard drive-based audio players to what they see as the next step for digital media players--video. With the help of Microsoft, manufacturers such as Creative and Samsung Electronics developed hard drive-based digital video players in hopes that buyers take to video on portable devices as enthusiastically as they did to audio.
The handheld market saw Sony exit the United States, and others are considering a similar pullback. However, market leader PalmOne continued to innovate and pump out winners; its Treo line successfully pulled together an organizer/phone combination and its second Treo device, the 650, was an initial hit with reviewers. Still, as handheld shipments dip, some are wondering if the PDA is dead.
DVD players, while still the fastest-growing technology in consumer electronics history, saw margins fall, as did profits. Manufacturers developed higher-capacity video disc formats such as HD DVD and Blu-ray, and are working to add new features like
TiVo, the leading maker of digital video recorders, made changes to its lineup. Its usefulness was fully realized after Janet Jackson's wardrobe malfunction, and interest in TiVo didn't wane following the Super Bowl halftime episode. The company's development partnership with Netflix grabbed attention, but the fruits of that labor are likely years away.
For more immediate gratification, pranksters can turn to a keychain remote control that discreetly turns off televisions. That may not be something TiVo would like, but gadgets are all a matter of personal taste.
--Richard Shim
sort of "but" when covering apple products? jeezus, Apple
products are magnificent tools / tech.
- Thanks!
- by rpms December 29, 2004 11:13 PM PST
- Thanks for a balanced and very thoughtful reply, Dustin. The examples you mention -- of how a refurbished iPod was right for you and an alternative product was right for your colleague -- are just what I was thinking of.
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(10 Comments)I agree that Apple will continue to enjoy tremendous success* with the iPod, and that the marketing is very effective.
Incidentally, I saw a knock-off billboard today in San Jose. Creative had lined up about ten of its Zen players -- each in a different color (I have no idea whether so many colors are available) -- against a plain black background. The only information was in the form of a slogan, "The power of Zen". It really made me laugh! Creative and the other competitors ought to highlight the particular benefits of their products, rather than just trying to duplicate Apple's marketing.
Happy listening on the music player that's right for *you*!
Paul Marcelin-Sampson
Santa Cruz, California, USA
* I am worried that Apple will suffer when margins decline. It is alarming that so much of Apple's revenue and profit now come from a single product in a market where competition is rising and prices are falling.