January 6, 2006 12:04 PM PST

Yahoo's CES demo: Mission impossible

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Yahoo Chief Executive Terry Semel's glitch-riddled keynote at the Consumer Electronics Show on Friday was saved by Tom Cruise and Ellen DeGeneres--and by making Microsoft Windows the butt of jokes.

While trying to demonstrate the new Yahoo Go TV, which allows people to access Yahoo content and services through a Windows XP-based PC connected to a TV, the Internet connection failed. Executives tried to ad lib until Semel called his surprise guest, Cruise, to the stage.

Cruise, twirling sun glasses in his hand, told the audience he was there to help his old friend Semel before showing a trailer of his new movie, "Mission Impossible III," which is due in U.S. theaters in May.

Afterward, Cruise, Semel, Marco Boerries, Yahoo's senior vice president of Connected Life, and Dan Rosensweig, the company's chief operating officer, milled about the stage awkwardly, patting each other on the back.

A man in the audience yelled, "Play it again," and Cruise said he wanted to see how fast Yahoo's system could replay the movie. "Press the button," he said, and Cruise could once again be seen in the action-adventure film dodging blasts and kissing women.

After Cruise left the stage, Semel said, "I guess if you're going to have a demo glitch, (there is no) better way to follow it up than with Tom Cruise."

Click here to Play

Video: Tom Cruise to the rescue
Action star helps Yahoo's Terry Semel recover from keynote glitch.

Earlier in the keynote, comedian DeGeneres delivered a humorous shtick about how much trouble she has using technology and making puns about how different the gadgets were at the porn convention down the street. She suggested that e-mail developers enhance spell check to include a sarcasm check and a "24-hour hold on angry e-mails."

Boerries and Rosensweig demonstrated Yahoo Go Mobile, which allows people to access Yahoo and other e-mail, as well as instant messaging, photos and additional content, on mobile devices. They also demoed Yahoo Go Desktop, which makes Yahoo services available as applications on personal computers.

When they tried to demo Yahoo Go TV with the music and movie content, the screen showed an error message. "And we know whose software this runs on," Rosensweig quipped.

Even Intel Chief Executive Paul Otellini, who was brought on stage to discuss how Yahoo has optimized Yahoo Go TV for PCs running Intel's new Viiv technology, couldn't resist taking a shot at Microsoft.

Click here to Play

Video: What's next for Yahoo?
CEO Semel announces Yahoo Go for mobile phones and any networked TV.

Otellini showed off a "concept" handheld PC called "Slide," with a 5-inch screen. He said it would be released in a couple of years, following a slightly larger version that would be in production later this year. As he played with the device, he suggested that he should try to get e-mail over the Internet on it.

"Oops! We got a not-responding (message)," he said. "I think it's a Windows problem."

Earlier, Semel played a video of Donald Trump. "It's an amazing company you're running, and you are an amazing guy," Trump said in an oddly scripted performance.

In introducing the need for convergence of devices and information, Semel described driving his 13-year-old daughter--a "short and perky kind of kid"--to school one morning. She had two headsets, a Sidekick device, a cell phone and so many alerts going off that "I thought at one point, maybe, she was trafficking."

8 comments

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Seems to need Linux
And why are all these new media companies not using Linux for IPTV platforms? Linux scales/shrinks better - the same SW could run on a mainframe, the desktop, and a handheld/cellular...

Yahoo! wake up - don't do it!
Posted by (4 comments )
Reply Link Flag
"And we know whose software this runs on,"
If it's so problematic on Windows, why don't they make it available
on other, equally-capable platforms?

What an ass - for bringing bat-crazy Cruise on stage and for
simultaneously ticking off Windows, Mac and Linux users.
Posted by Hep Cat (440 comments )
Reply Link Flag
Glib
Tom Cruise knows the history of Windows, you don't.

Don't be glib.
Posted by patmfitz (14 comments )
Link Flag
Thats right, blame the OS for your buggy software...
What business does Yahoo's chap have blaming Windows for shortcomings in his own software/service?

It seems everything is blamed on the software "it runs on", and not the program itself. This would have happened just the same if it was running on Mac or Linux instead, but the question is.. would he have blamed the OS then?
Posted by Jamie314 (69 comments )
Reply Link Flag
OS
Thing is ; you donĀ“t know if it was the OS or the software... so the
odds are high that it was windoze !
Posted by Geir Werner Hagen (6 comments )
Link Flag
And yet Yahoo persists in spurning the Mac OS
I guess we all know who helps to sustain Microsoft's Rube Goldberg
OS. The new product won't work on a Mac, just like many other
Yahoo media products.

Sweet justice.
Posted by nicmart (1829 comments )
Reply Link Flag
"the Internet connection failed"
While blaming Windows is generally a safe bet and lots of fun,
the article clearly states that "the Internet connection failed."
So, it wasn't Windows and it wasn't Yahoo's software. Sorry to
spoil the party.
Posted by m00ndogman (14 comments )
Reply Link Flag
 

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