June 30, 2005 4:00 AM PDT
XP Starter under the gun
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Microsoft expands low-cost Windows to Mexico
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February 9, 2004
The addition of a Spanish-language version this week means that Microsoft is now selling Windows XP Starter Edition, a localized adaptation of the full-fledged operating system, in a half-dozen languages in various emerging markets.
Critics say, however, that the software is still not flexible enough to really meet the needs of developing countries and individuals who live there.
What's new:
Microsoft's Windows XP Starter Edition, a localized version of the full-fledged program aimed at developing countries, is not flexible enough to meet the needs of people there, critics say.
Bottom line:
If the low-cost OS isn't meeting the mark, it could have implications for Microsoft's goal of getting 1 billion computer users worldwide.
To offer Starter Edition for far less than other versions of Windows XP without hurting its existing business, Microsoft imposed a number of restrictions, such as the fact the program can only open three windows at a time.
"I think someone who has any experience with a PC is going to start hitting the limitations pretty quickly," said Gartner analyst Michael Silver.
That, however, gets at one of the toughest things to figure out about Windows XP Starter Edition--who the target customer is. Identifying that person will help Microsoft reach its goal of getting a billion PC users, largely by upping computer usage in emerging countries such as Brazil, India and Russia.
Microsoft says the software, which is offered only as part of a budget system, is aimed chiefly at first-time computer users--those who have never really interacted with Windows. For that reason, the company has poured most of its development resources into things like local language videos that explain PC basics, such as how to print and how to use a mouse.
"It is the soul of Windows XP Starter Edition," said Mike Wickstrand, a director of Windows product management who helps lead the Starter Edition effort. "It's the part we've invested the most in."

But critics say the people in developing countries most likely to be able to afford a computer--even an affordable one with Starter--are middle-income residents who may well use a PC at work. Such customers may be more computer-savvy and less likely to buy a product with limitations. In a report last year, Gartner researchers said that while Starter Edition showed potential, it was unlikely to have much impact until its shortcomings were addressed.
"Microsoft will make little progress in the market with this product, as indicated by key PC vendors' adoption plans," Gartner analysts Dion Wiggins and Martin Gilliland wrote in an October report. Early signs appear to bear their conclusion out.
In general, Microsoft has been working with smaller, locally based computer makers in the countries where Starter has been offered. However, Dell is among the PC manufacturers that have signed on for the effort in Mexico.
The software maker has also concentrated its push in countries, such as Thailand, where the government is looking to play a central role in expanding PC usage. Microsoft announced plans to offer Starter
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Rule of thumb in the commercial market:
Pay Less = Get Less
And that goes for Linux too.
Arrogance rarely works long-term in the free market.
If you choose linux you can have free of charge:
1. An operating system without any imposed limitations (including but not restricted to: number of processors/architectures, processes, installations, users)
2. Office suites ( Openoffice,Koffice, Goffice )
3. Multimedia ( Cd burning, Filmplayers, Music players, encoders etc.)
4. Games (from arcade to full 3D)
5. Network capability with some very powerful tools (iptables for instance)
6. Internationalisation. Linux is availiable in more languages than most other OS-es.
7. If you're lucky a linux guru who is so bent on promoting his OS that he installs and configures it to your needs or you can use the easy install interfaces. 2 clicks for an installation for example.
And yes you can have this for free and spend the extra $ that Microsoft would have stolen from you to feed your children or buy extra hardware.
I am fully aware that this post is advertising on behalf of Linux but since cnet only advertises Microsoft (and I'd love to have even 1% of the sum they get for it) I felt compelled to advertise linux. Having installed around 40-50 systems with linux on some computers through a government funded program to equip the poorer people with computers I had a choice of:
a. ) windows home edition in english
b. ) any linux I chose in the local language
So I opted for linux since it already has games/programming and office application while windows had as far as I noticed viruses and adware availiable free of charge :P
Let the flamewar begin. But I know I'm right.
I do appreciate arrogance, actually.
Consider, however, that adopting Linux is nearly synonymous with adopting GPL-flavored Open-Source. Any developing country that wants to develop a successful commercial software market in order to create jobs and profit for citizens will not be interested in Open-Source. Not that it can't be done, I've heard the argument, but there is no doubt that software systems released under other license agreements represent more flexibility and freedom for developing countries. GPL is very costly in terms of the possibilities it eliminates.
Starter Edition". Is it really to appeal to
developing countries?
Developing countries are frequently
cash-strapped. Windows XP is a silly choice for
widespread use because of the (relatively
speaking) hefty resource requirements -- you
want something that can run on the commodity
hardware of yesteryear. Forget spending cash on
licenses, and software has to be REALLY cheap to
be considered. "Developing country" probably
means that they don't speak the Yankees'
English, so the platform and the majority of the
apps need to be localized. And do you really
want to spend the time and effort having to
establish a regime for and regulations to handle
the peculiarities of the corporate American
style licensing of software? What would suggest
Microsoft's products over other solutions if you
don't already have large legacy Microsoft-based
infrastructure to support?
I guess the preceding paragraph is largely
rhetorical, since a number of developing nations
have already put together well-reasoned plans
for infrstructure and deployment of computer
systems in their countries. I suppose the real
question is, if Microsoft's already the underdog
there, coming to the table late, why would they
bring something so limited (at higher cost)? The
Windows logo simply doesn't carry much weight in
countries where the greater part of the
population hasn't ever used a computer.
These so called "critics" of this Starter Edition are scaling their needs against the product, not the banana farmer's. Perhaps Microsoft reasons that by limiting the number of windows open will reduce the confusion of the first time user. The limit may also be there so the user doesn't over task "hardware of yester-year" resulting in sluggish or undesireable performance. A big issue if you're new to computers. If the computer starts operating undesirebly a new user will most likely think it's their fault.
Now I'm no fanboi of MS or Linux or any other OS but doesn't forcing a company to change their product seem a bit wrong? It's like telling a auto manufacturer that we only allow cars with 3 wheels here, and they have to have go 0-60 in 4 seconds and have cost less than 10k.
The reason they wanted to aquire a PC was that their children should learn to use it and so that it may assist them in their school work. The majority of parents didn't even know that you could actually listen to music, watch films or even play games.
So from this point of view they think of the future of their child since this rapidly changing world demands PC skills in a growing number of areas.
(I wasn't sure if should click 'report offensive comment' or 'reply')
This is also why this limited version is just fine. After getting it they can then decide if it does enough for them or they can upgrade to the full version for all of the features. At the very least it gets them in the computer door and gets them some hands on experience with the worlds most prevelent computer platform and operating system. What they do after that is up to them.
I am no fan of Microsoft but this was the right thing for them to do. Shame they had to be forced in to it with law suites.
Robert
Click on File=>Page Setup then Click the Printer Button and Click Properties. Whoops, can't do that since that would be your fourth window. That shows you how useful this is.
This thing's competition isn't no OS (since there's Linux) it's not even no Windows (since pirated copies are everywhere especially in the poorer countries). These limits on use are particularly annoying since programs are not designed to minimize window use. Instead, what MS should have done is sold an updated Windows Me or something else like that to those countries. Me is about the same level of uselessness as a tied down XP, except it will not make the computer a shareware toy.
The operating system and Office suite is so mediocre.
I have been a long time user of Lotus Smartsuite and except for it medicore filters for saving in Microsoft file formats it has always been so far head.
I take at elast twice as long to do a Word layour than a Word Pro and the formating is so much better in Lotus.
If i was driving down the road and I saw Bill Gates and Steve Balmer on the side of the road broken down I would have to stop and say SORRY but you are on your own and I cannot help them.
I would really do this because the operating system that we have as a collective race stupidly accepted wastes so much of my time and in 15 years in business has cost me proably more than 1000 hours fighting with system medicority, limitations and poor performance and there are alternatives.
In some articles I read when the anti trust cases were going on in the USA I saw one state had a large accounting house who had assessed that picking this stuff would mean a senior officer of a company would not be meeting their fuduciary requirements to the company, and considering the time they waste that conclusion does not suprise me.
What really amazed me with these hearings is that why they did not make Microsoft allow the competitors to make it so that Microsoft Office applications not have decent filters for opening and saving in other formats.
This is one of the biggest ways they force people like me in small business to have to buy their office applciations as people i send data to cannot open a Word Pro document for example.
Stuff removing the media player why cant these high priced lawyers for the anti trust cases really help competitors move in and do something about the opening and saving formats
What do you think?
You can't even come up with an intelligent argument.
There seems to be a trend in the modern era that makes people think that if they want to be seen as intelligent and in-the-know, they have to criticize things.
In reality, thats the intellectually lazy way out. Anyone can criticize anything. Its not a sign of intelligence, just a sign of someone who likes to complain.
If this version of windows is SO bad, then it will fail. But if it doesnt, will CNET follow up with these critics and ask them if they were full of crap?
Windows Operating Systems are some of the worst ever. By any legitimate measuring stick.
IE is curently the worst of the major broswers, by miles.
Office is a bloated pig, and there are several alternaitves that are much better.
MS servers are among the worse as well.
In the server market MS is a bit player, but that is because people who need servers are more knowlegable then the average PC user.
The other products rule the roost in their respective markets, in spite of better products.
In business the cream rarely rises to the top, and MS being on top is a prime example. They do have a few products that are decent, but even those try to lock you in and limit your choices.
What sort of logic is that? Perhaps we'd like to
believe that, but it's not true. The fact is
that Windows doesn't sell itself. Microsoft
works very hard selling their product. Their
marketing, legal, and legislative lobbying teams
are the best in the world, bar none. Where they
can, they pay the bribes, they level the
threats, whatever it takes to maintain
dominance.
The point is that Microsoft's strategy is not
about the quality of the product, or customer
service. The strategy is about maintaining
"market momentum". If they need to loose money
hand-over-fist in a market to remain a presence
(MSN, XBox, SQL-Server, etc), buy companies to
remove products or product features from the
market (Connectix), whatever it takes.
Will "Windows Starter Edition" fail? Of course
not, how can it if the objective isn't so much
to sell it as it is to purchase a presence in a
niche? It can't fail.
I don't think it will catch on, but by the same
token, I'm not sure that's the goal.
slap in the face for its' "targeted" customers. Who in there right
mind would ever want an intentional limited OS, with the
obvious goal of making actual computer use so painful that you
yearn to buy an upgrade?!
It seems as though Microsoft delivered this edition because they
were forced to and were pissed about it. Hmmmmm. No
defense against Microsoft, but when I have a client who forces
me to do something on some crazy timeline, I give them exactly
what they asked for, nothing more, nothing less. Any
experienced developer knows that taking this approach meets
your commitment, but always results in an inferior product.
Only in this instance, Microsoft took pains to make it more
painful by cutting corners in areas not stipulated.
The ONLY result of such tactics by Microsoft will be to drive the
majority of its intended audience to other solutions. It is a
prime example of how they truly do business, and it worked
when they dealt with other businesses. But when you are
attempting to win over individual customers with a free will, this
is a disaster.
Three windows at a time?! Are you kidding?! I didn't need to
read the rest of the article when after I read that. Now I am
purely interested in finding out what the complete list of
limitations are.
It is dumbfounding to see Microsoft hold onto there bloated
profit growth at the expense of their future. Their expansive
growth, and cash rich profits were mind-blowing, But EVERY
business hits a plateau. They have made enough money to
practically give the OS away, and concentrate on their
applications and grow them. But that is all together a separate
issue, hampered by greed and huge benefits. Microsoft is
experiencing a kind of tunnel vision which can be directly
attributed to Gates and Ballmer. Once again, I am no fan of
Microsoft, but I believe they are at a true cross-roads when they
produce something like the Windows XP starter edition and
attempt to pass it off as something beneficial.
They need new leadership, but since I am not a fan, maybe they
should keep it up.
I am a regular reader of Microsoft related articles at CNET. This pattern seems to be quite common now a days in the comments. The number of M$ supporting posts are decreasing.
Way to go Tux!
<a class="jive-link-external" href="http://www.millennium-technology.com/HistoryOfOS2.html" target="_newWindow">http://www.millennium-technology.com/HistoryOfOS2.html</a>
I am wondering just where were you when the Anti-trust Trial against Microsoft was ongoing in the US Courts and I suppose you have not heard about the European Commission's case against this company for anti-competitive behavior. These to my mind are are at the bottom of it all. IBM which was almost brought to its knees... incidentally is one of the biggest backers of the Linux Operating System. It more looks like payback time to me and "educated computers users" not taking chances anymore with Microsoft.
;-)
But with my salary of $133 I don't think that'll happen too soon.
Value for your money, I agree that the starter edition is not the best investment of a family, for example, who's US$300 is a lifetime savings. Or maybe of a small start-up business with big plans soon.
But if it's what you can afford to start now, you might just buy it. Really...
I think what is essential here is the fact that the target audience are first-time PC users looking for budget PCs. It's not much about the product but the education program that goes with it. Any software vendor can do the same and offer the same education program to the target countries it wishes to "serve".
Of course, everything else after that is business...
300$ converts to approx 13000 Indian rupees. One can get a cheap PC complete with a hard disk, monitor, CD rom drive at that cost and load one of the freely available Linux distros on it. Linux makes more sense of India since it is almost completely localized. GNOME and KDE are available in a number of Indian languages such as Hindi, Punjabi, Tamil, Malayalam, Gujarati etc.
Why would a poor Tamil woman shell out 300$ for a Win XP starter edition with 3 window limit (great innovation!) when she can have a full-fledged Fedora or Ubuntu Linux desktop running with GNOME/KDE with Tamil fonts? It is pure marketing crap from M$.
Anyone who uses outlines and can go back twenty years will remember how user-friendly this programme was : a fully-integrated text, database, and spreadsheet programme where each frame could be any one of the three.
No matter how fancy Microsoft has become, they still have not achieved the simplicity of Framework...and its inbuilt programming language, Fred.
<a class="jive-link-external" href="http://www.varbusiness.com/sections/news/breakingnews.jhtml;jsessionid=DMHF5DLDSSSMAQSNDBGCKH0CJUMEKJVN?articleId=165600085" target="_newWindow">http://www.varbusiness.com/sections/news/breakingnews.jhtml;jsessionid=DMHF5DLDSSSMAQSNDBGCKH0CJUMEKJVN?articleId=165600085</a>
Just as I had mentioned in an earlier comment - Microsoft practices did hurt IBM's and its Business Partner's (Indelible Blue...) OS/2 Operating System and SmartSuite products. Fight on "surviving" OS/2 and SmartSuite Communities all you have to loose are the Windows and Office C-R-A-P that are preventing the world's developing communities from moving at "WARP SPEED". We may have suffered heavy casualties in the battles for "market share" earlier on but we have only just started the journey "back to the stars" and the global leadership and expertise in the PC Industry is for us to retake. The way to go IBM!
;-)
And well i know MS is definetly well known for there Antitrust suits against them and i dont blame IBM. On the same Note i can see why AMD is suing Intel.
It just seems to me that some companies that couldnt make it sue the competitor to make up for loss in weak products and sales, im guessing it just seems to be a fad now a days.
I hope I'm not alone in wishing that IBM will start marketing Smartsuite again now that MS are licking their wounds. I am currently using the up-to-date version of Smartsuite V9.8.1 and there is nothing that this can't do that MS office can.. (MS will state it wont, but I use both systems MS at work and Lotus at home and intergration is seamless). Trust me, Smartsuite can cut it, It is less corporate, and it has a nicer GUI. If someone in IBM wants to motivate the world once more ? Re awaken this software that make life easier for all.
Now just to throw my 2 cents in-- I personally dont see why anyone anywhere would buy a crippled version of windows, if anything it would seem more reasonable to sell an older version of windows marked down in price, say like when longhorn replaces XP, but on the other hand i have used Linux (Mandrake and Suse also Fedora) as well and would be using it entirely more if i had full support of all my windows based apps and games (primarily my games) in it although they do come with great apps and some games.
So usually now when i run Linux i use Knoppix live cd and wait for Wine or some other full support to get better in the other distro's so that i can use all my software and hardware that i have aquired over the years in pure linux enviroment.