February 15, 2005 10:53 AM PST

Who's buying iPods?

Related Stories

Apple splits stock as iPod sales soar

February 11, 2005

Apple debuts new, low-priced iPod

January 11, 2005
As many as 22 million American adults, or about 11 percent of the U.S. population, own iPods or other MP3 players, a new study has found.

The study, carried out by the nonprofit Pew Internet & American Life Project through phone interviews of more than 2,200 people, showed that those who are younger, wealthier and use the Internet are more likely to own such gadgets.

While one in five people under the age of 30 have an iPod or other MP3 player, the number dropped to one in seven in the 30-to-39 and 40-to-48 age groups.

Similarly, about a quarter of people with household incomes of $75,000 or more owned such gadgets. That figure dropped to 10 for those in the $30,000 to $75,000 range and to 6 percent among those earning less than $30,000.

The study indicated that those who use the Internet are four times as likely as non-Internet users to have MP3 players. These gadgets have a gender divide too. The study showed that men have a 50 percent greater chance than women of owning a digital media player.

7 comments

Join the conversation!
Add your comment
Really? Men more than Women?
All the rest of the survey results make sense except this one. Perhaps it is just me, but I seem to see more women than men using the iPod. Maybe the men are buying it as a cool new gadget thing to have and never use it... or maybe they end up giving it to their girlfriend?

How Many Americans Own an iPod?... <a class="jive-link-external" href="http://allwaysmusic.modblog.com/" target="_newWindow">http://allwaysmusic.modblog.com/</a>

---
Posted by (59 comments )
Reply Link Flag
Yep ...
I think they are gifts as much as for themselves ... speaking as a
man. Shows how good these surveys really are.
Posted by Thomas, David (1947 comments )
Link Flag
iPod vs. everyone else
"As many as 22 million American adults, or about 11 percent of
the U.S. population, own iPods or other MP3 players, a new study
has found."

Nice to see there is the iPod and all the rest are just lumped
under the term "other MP3 players". Goes to show how much
impact the iPod has made (and how little any other player has).
Posted by dejo (182 comments )
Reply Link Flag
Its lumped for a reason....
I think they are lumping the iPod into one big category for a couple of reasons. First, it obviously is like talking about IBM compatible computers, Rice Crispies, Kleenex, and other items where a brand name becomes synonymous with the type of thing itself. Second, most people dont own one yet, and in reality most people will never actually get an iPod, theyll wind up buying other makes of MP3 players, not iTune players/iPod. It will royally peeve Apple fans, but the iPod will get buried under a flood of newer and cheaper devices. Its a classic thing in the business world, first to market types are often left holding the bag in the end.

Ask Tivo.

NWLB
****
<a class="jive-link-external" href="http://www.nwlbnet.blogspot.com" target="_newWindow">http://www.nwlbnet.blogspot.com</a>
Posted by NWLB (326 comments )
Link Flag
other MP3 players
<a class="jive-link-external" href="http://www.analogstereo.com/cadillac_fleetwood_owners_manual.htm" target="_newWindow">http://www.analogstereo.com/cadillac_fleetwood_owners_manual.htm</a>
Posted by Al Johnsons (157 comments )
Link Flag
Bad math
<i>As many as 22 million American adults, or about 11 percent of the U.S. population, own iPods or other MP3 players, a new study has found.</i>

22 million iPod and mp3 owners divided by 295 million Americans = about 7.5 percent of Americans owning an mp3 player, NOT 11 percent.

U.S. Census info <a href="http://www.census.gov/main/www/popclock.html">here</a>
Posted by tbonemccool (1 comment )
Reply Link Flag
ADULTS, not all americans...
Posted by cookedman (1 comment )
Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.