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Guba customers can rent a film for $1.79 per day or pay $9.99 to own an older title. Newer movies cost $19.99. All the content is protected by Microsoft-developed digital rights management software, the companies said.
The agreement is the latest sign that at least some in Hollywood may be ready to deal with Internet sites that some in the movie business consider a threat. Warner Bros. last month announced that it had chosen file-sharing technology from BitTorrent to distribute films. For Guba, the partnership is a coup. Like most other competitors in the video-sharing space, Guba has seen its public profile eclipsed by the juggernaut, YouTube. Thomas McInerney, the Guba's CEO, said he hopes the Warner Bros. partnership will help the company stand apart from rivals.
McInerney has pounded the pavement in Hollywood in hopes of striking such a deal. One of the hurdles to forging relationships with the studios is protection of copyrighted material. At some of the top user-generated video sites, including Guba, users often upload clips from their favorite TV shows or movies.
While these videos can draw a lot of viewers, the content is often protected by copyright law. TV networks and studios have warned YouTube, Guba and many of their competitors to remove such materials. In one of the most famous cases, YouTube complied with a request by NBC last February to remove a "Saturday Night Live" clip called "Lazy Sunday: The Chronicles of Narnia," which had become a mini Internet sensation.
"There is clearly demand for professionally made content online but there's too few legal ways to get it," McInerney said. "I think right now is the beginning of a trend where you'll see studios making content available so people can access it."
Besides offering films and TV shows, Guba plans to stand out by being one of the few video-sharing sites that is profitable. McInerney said his company, which began as a subscription service and now also generates revenue through ad sales, never had enough money to operate on a deficit. When Guba launched in 1998--online video's prehistoric period--McInerney remembers spreading the parts from his company's first computer server on his kitchen floor and building it himself. Back then, the viewing quality of Internet video was poor; streams often froze and were grainy.
McInerney bided his time. His company stayed small, kept costs down and waited for bandwidth and video-player technology to improve.
"My first 100 users were all from Jordan," McInerney recalls. "I thought 'Boy, if I people in Jordan are interested in this, there's no telling how big things can become.'"
See more CNET content tagged:
Warner Bros. Entertainment Inc., film, studio, Hollywood, YouTube





DVD quality? HD? Smaller? If not at least DVD quality, they're out of
their minds to charge that much.
Bottom line, I won't buy movies unless I can get them from the
ITMS. Why would I want another, inferior software package
dowloading media? I don't.
DVD quality? HD? Smaller? If not at least DVD quality, they're out of
their minds to charge that much.
Bottom line, I won't buy movies unless I can get them from the
ITMS. Why would I want another, inferior software package
dowloading media? I don't.
http://web.archive.org/web/20050207000230/www.guba.com/image/Erotica/Age/
you cant hide from your past guys!! great work WB expose my children to this crap!!
Irate DAD
http://web.archive.org/web/20050207000230/www.guba.com/image/Erotica/Age/
you cant hide from your past guys!! great work WB expose my children to this crap!!
Irate DAD
happen to run Microsoft software. So obviously Warner Bros don't
want my money!
happen to run Microsoft software. So obviously Warner Bros don't
want my money!
If the deal involves I being unable to use my hardware the way I want, I being forbidden access to this or that title due to where I live, I being unable to pay for it because my credit card was issued by a bank located in this or that country etc., then no, thanks, but no.
Pirates understand the saying "The customer is king". They day movie studios recognize this plain, simple truth, is the day they'll deserve my money.
If the deal involves I being unable to use my hardware the way I want, I being forbidden access to this or that title due to where I live, I being unable to pay for it because my credit card was issued by a bank located in this or that country etc., then no, thanks, but no.
Pirates understand the saying "The customer is king". They day movie studios recognize this plain, simple truth, is the day they'll deserve my money.
Then years later, when I want to watch them again on a different (as yet unbought) computer, I can, without worrying if the OS and it's separate version of DRM will 'let' me.
If Guba cannot bring themselves to trust me to not rip off your copyrights, then why should I bother paying them money?
While I will not support DRM infested material it's not really the site's fault all they can do is what the copyright holders allow them to.
Tell WB about how you feel... I doubt they'll care or listen but at least it will be focused upon the right people!
AND TELL EVERYONE YOU KNOW NOT TO SUPPORT DRM LADEN SERVICES, AND TELL THEM WHY THEY SHOULDN'T....THIS EVEN MEANS iTUNES (sorry fanboys!) but Apple's DRM is still DRM regardless of whether the God-Man Jobs says it's good for you.
Then years later, when I want to watch them again on a different (as yet unbought) computer, I can, without worrying if the OS and it's separate version of DRM will 'let' me.
If Guba cannot bring themselves to trust me to not rip off your copyrights, then why should I bother paying them money?
While I will not support DRM infested material it's not really the site's fault all they can do is what the copyright holders allow them to.
Tell WB about how you feel... I doubt they'll care or listen but at least it will be focused upon the right people!
AND TELL EVERYONE YOU KNOW NOT TO SUPPORT DRM LADEN SERVICES, AND TELL THEM WHY THEY SHOULDN'T....THIS EVEN MEANS iTUNES (sorry fanboys!) but Apple's DRM is still DRM regardless of whether the God-Man Jobs says it's good for you.
those prices why would I want to buy something I can't touch, hold,
put away for later use, it's just a bunch of 0's and 1's..! One comp
crash and it's bye bye video...!! and for this they want nearly the
same price as a DVD...?!?! Now they wonder why people continue to
file share.. because what they offer to the public is pure rip off..!!!
The can put one copy of a file on a server, do absolutly NOTHING
more and sell it over and over and over and over but they still want
the price of a real DVD..!!!
those prices why would I want to buy something I can't touch, hold,
put away for later use, it's just a bunch of 0's and 1's..! One comp
crash and it's bye bye video...!! and for this they want nearly the
same price as a DVD...?!?! Now they wonder why people continue to
file share.. because what they offer to the public is pure rip off..!!!
The can put one copy of a file on a server, do absolutly NOTHING
more and sell it over and over and over and over but they still want
the price of a real DVD..!!!
there's too few legal ways to get it," McInerney said.
McInerney can put SNL on every web site in the World and the only
demand it will create is more free downloads via sites like YouTube
or with file sharing. Of every 10,000 free downloads that happened
on YouTube for a free SNL show I seriously doubt 1 person would
be even interested in paying for it..! For free..? SURE, even I'd
download a copy to watch but to PAY for a free TV program...???
GET REAL McInerney...!!!!
- Wake up McInerney, you're dreaming..!!!!
- by imacpwr June 27, 2006 12:32 PM PDT
- "There is clearly demand for professionally made content online but
- Like this Reply to this comment
-
(28 Comments)there's too few legal ways to get it," McInerney said.
McInerney can put SNL on every web site in the World and the only
demand it will create is more free downloads via sites like YouTube
or with file sharing. Of every 10,000 free downloads that happened
on YouTube for a free SNL show I seriously doubt 1 person would
be even interested in paying for it..! For free..? SURE, even I'd
download a copy to watch but to PAY for a free TV program...???
GET REAL McInerney...!!!!