Event ticket retailer Ticketmaster announced Monday that it has acquired a majority stake in online-focused music marketing company Echomusic.
Echomusic specializes in online advertising and branding, Web-based sites and fan clubs, and digital distribution of music and merchandise. According to a statement from InterActiveCorp-owned Ticketmaster, the investment will benefit both companies by building brand awareness for artists, boost ticket sales and help build online fan bases.
Ticketmaster has cited the technology behind Echomusic, which calls itself "a Web 3.0 agency," as one of the primary reasons for the investment. The marketing company, based in Nashville, Tenn., counts artists such as Kelly Clarkson, Rascal Flatts and Keith Urban among its 300-plus clients.
Additionally, the new partnership between Ticketmaster and Echomusic will facilitate connections to other IAC properties, notably the search engine Ask.com, which was
acquired by IAC in 2005; and urban directory site Citysearch, which is a division of Ticketmaster.
"Echomusic offers back-office support that can manage consumer brand platforms," explained Ticketmaster spokesman Ed Stewart. Ask.com and Citysearch, according to Stewart, would both benefit from access to that technology.
Web giant is spending $120 million to beef up its Mountain View, Calif., headquarters, according to filings with the city reviewed by the San Jose Mercury News.
The Samsung Galaxy Mini 2 S6500 could make its debut at the Mobile World Congress in Barcelona later this month, according to a leaked promotional image.
MIT creates a simulation to celebrate the 50th anniversary of Spacewar. A relic of the early days of minicomputers, it was one of the first computer video games and set the stage for many others, including Asteroids.
Join the conversation