March 27, 2006 9:45 PM PST

Teen filmmaker attracts Logitech's focus

Sales of Logitech cameras appear to be climbing, at least at, in the wake of enormous attention paid to a video clip by a 17-year-old girl.

"Breakup," a 75-second clip that appeared on video-upload site a week ago, has logged more than 210,000 page views. The video is no "Citizen Kane." Bowiechick, the filmmaker's YouTube username, does little more than discuss a recent breakup with her boyfriend. But as the self-described video blogger speaks, she simultaneously changes her on-screen appearance so that she looks like she's wearing Clark Kent glasses, or has strapped on a gas mask, or has transformed into a cat.

After Bowiechick posted a second video, it was revealed that she shoots her clips with Logitech's Quickcam Orbit MP, which retails for about $100.

Photos: Web cam effects

Two Logitech Webcams were among Amazon's 100 best-selling electronics items on Friday, according to Amazon spokeswoman Stephanie Mantello. On Monday, a week after "Breakup" first appeared on YouTube, two more of the company's cameras broke into the top 100, including the Quickcam Pro 5000.

The Quickcam Fusion, which sells for $85.49 on Amazon, was ranked No. 95 on Friday but by Monday had jumped to No. 38. The Quickcam Pro 5000 hit No. 97 on Monday afternoon and within hours rose to No. 67.

"Maybe we don't have to do any more advertising," joked Nancy Morrison, Logitech's director of corporate communications.

Morrison said both the Quickcam Pro 5000 ($69.99 at Amazon) and the Fusion are equipped with Logitech's Visual Effects software, which allows a user to choose from dozens of avatars, or animated images, to alter their on-screen appearances. "Breakup" fans who posted comments to Bowiechick's videos clamored for more information about the effects.

It's unclear how much of an effect "Breakup" had on sales, however. Amazon said that the site's constant flow of discounts and promotions could have fueled sales.

Morrison said that the company hasn't seen any conclusive proof that "Breakup" has led to a run on Logitech Web cams.

Nonetheless, after reviewing "Breakup" and another video, where Bowiechick demonstrated Logitech's avatar effects, Morrison, said the company would like to know more about the budding filmmaker. Morrison also denied rumors spreading on YouTube that the company put Bowiechick up to producing the videos.

"We've had no contact with her," Morrison said. "We would love to speak with her to learn more about how she's using the camera. But only if she wants to talk to us. We're not looking to exploit her."

See more CNET content tagged:
breakup, filmmaker, Inc., Logitech, Logitech Webcam


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Video Sucked
I am just warning everyone that the video sucked.
I must be bored to go off and actually look for it.
Posted by kieranmullen (1070 comments )
Reply Link Flag
Could'nt aggree more!
I really don't understand the whole big deal over "breakup". Its truly nothing special. Its some girl talking like three or so minutes over her breakup and uses lame effects from Logitech's cam.

The "breakup" really did suck. Its not funny, not interesting or anything. Get over it! Its total BS!
Posted by booboo1243 (328 comments )
Link Flag
Video Sucked
I am just warning everyone that the video sucked.
I must be bored to go off and actually look for it.
Posted by kieranmullen (1070 comments )
Reply Link Flag
So Kieran, I guess you didn't like it?
Posted by El Kabong (100 comments )
Link Flag
Ok Keiran...
All she did was create a little clip, used some effects and shared it...I don't think I heard her ask for opinions about the clip.

So brightstar...let's see what you're capable of?

Surely a person of your talent can produce an awesome piece.
Posted by oceanview_1 (14 comments )
Link Flag
Every page has about six bajillion links on it, but why must news articles nearly always actually forget to link to the website/whatever that they're talking about?

<a class="jive-link-external" href=";search=breakup" target="_newWindow">;search=breakup</a>

Yeah, the video isn't much of anything, but the technology shows promise. Way too fake looking right now, but does a good job of tracking the face so could be much more interesting as the technology gets better.
Posted by TV James (680 comments )
Reply Link Flag
Nice effects. Anything F/OS?
I didn't know Logitech webcams had software for facial recognition. Are there any free or open source software that does facial recognition, too?
Posted by jeolmeun (49 comments )
Reply Link Flag
An interesting demonstration
The reason for it's runaway success was never about the verbal content, but rather the visual effects, coupled with the tracking software with that particular camera she used!

Oh well!
Posted by heystoopid (691 comments )
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