October 24, 2006 4:00 AM PDT

TVUPlayer: Another Napster?

By streaming video of popular television programs over the Web, a self-described peer-to-peer service called TVUPlayer has begun to draw a loyal worldwide following.

The service, however, could also become an enticing target for Hollywood legal eagles with an eye out for copyright infringement.

Indeed, TVUPlayer, offered by a Chinese company called TVU Networks, looks to some like it could draw legal challenges similar to those faced by the early Napster peer-to-peer service, which became a pinata for litigious lawyers because of what some described as copyright violations on a massive scale.

TVUPlayer transmits TV shows, including pay-for-view broadcasts, from U.S. and international broadcasters such as ABC, HBO, the Disney Channel, The Comedy Channel, Al Jazeera and Telecapri Sports of Italy.

It's easy to see why it's becoming popular: In addition to a big selection, the TVUPlayer's pictures are usually clearer than the choppy and grainy images that often mark streaming video. Viewers can't upload their own videos.

But copyright experts say that unless TVU Networks executives have permission to use the content they transmit, the company can't legally rebroadcast the shows. And representatives of three organizations whose content was found on the TVUPlayer said they don't have any deals with TVU Networks.

Matt Bourne, a spokesman for the National Basketball Association said TVU Networks is transmitting NBA TV without the league's permission.

"We are aware of the site," Bourne said. "We are working to explore our options in order to determine an appropriate course of action, including talking with other content owners."

When asked whether TVU Networks is authorized to stream Disney's content, Karen Hobson, a spokeswoman for the studio, said, "You can only get Disney Channel shows on iTunes (for download) or from our own Web site."

An HBO spokesman also said HBO programs aren't legally available anywhere on the Web.

TVUPlayer

Not a lot is known about Shanghai-based TVU Networks, which did not respond to interview requests. It's one of many start-ups trying to cash in on Web video, a sector that's bound to grow in the wake of Google's announced $1.65 billion purchase of video-sharing phenomenon YouTube. At the same time, online video, especially in the video-sharing segment, has been dogged by copyright issues. YouTube, Grouper and Bolt.com have been named in recent lawsuits that accuse them of copyright violations.

The TVUPlayer appears to have gained attention in the United States following the 2006 FIFA World Cup tournament in Germany. Thousands of soccer fans downloaded the software in order to watch matches not available on U.S. stations.

More importantly, TVU Networks has made watching online programming as easy watching a TV. After downloading the TVUPlayer, a menu appears with anywhere from 40 to 50 channels. Among the available channels available on Friday were Comedy Central, Animal Planet and the CNBC broadcast in India.

"Consumers will be able to watch free live channels from around the globe, as well as subscribe to pay channels and pay-per-view events," said a statement on TYUNetworks.com, the company's Web site. "TVU Networks brings you programs from around the world that you can't get from your local cable and satellite providers."

Blogs reporting on the TVUPlayer's popularity have noted the questions about the service's legality. Because TVU displays each broadcaster's commercials, some early reports have said TVU Networks is operating in a gray area of the law.

But some lawyers think the law is fairly clear-cut.

CONTINUED: China and copyright law…
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7 comments

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Good idea, Bad Implementation
Having cable/satelite channels available on the web using a little player is actually a great idea. Think about it. You're bored at work, there's no work, but they won't send you home, so you have to wait for work to suddenly appear. What do you do? Simple, watch tv.

The problem here is copyright and since this new company doesn't have redistribution rights then their whole operation is illegal.

What's going to be interesting is that this company is in China. It's not going to be easy to shut them down. Plus, what's their business model? How are they going to make money by giving the content away for free?
Posted by thedreaming (573 comments )
Reply Link Flag
$
This is from the article, "subscribe to pay channels and pay-per-view events". It seems you have to pay for certain streams of content.

However, this seems to be illegal, even with commericals rebroadcast.
Posted by frmorrison (13 comments )
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Illegal but not in China
So what if it is legal or illegal in the USA or elsewhere?....China obviously doesnt recognize the copyright laws of the USA. As you said shutting them down would be hard in China....and if they are paying for their own subscriptions to some cable provider to provide those channels...then the cable company is still making their moneys. The advertisers are benefitting even more by having their messages played to an even wider audience.
What exactly is illegal here anyway?...if the cable TV provider that is supplying the content to whoever is the paying customer (TVU)...and they choose to retransmit their cable selection...what is the loss (other than people not subscribing to cable providers)?
Posted by dangurtoo (3 comments )
Link Flag
XP only, so who cares.
The player is XP only, so who friggin' cares?
As for illegality - it is based in China, where 99.9% of windows installs are illegal anyway, so...
Posted by powerclam (70 comments )
Reply Link Flag
One thing that really sickens me is when a crook complains about someone stealing from them.
After raping the rest of the world to be able to live the life the western world wants to, now it complains when the rest of the world starts "stealing" from them. You cant have it both ways.

Anyway the whole world now seems to be based on a crooked viewpoint, this viewpoint having been set by the western world, steal until you get caught, if you dare, else go under. This will go on until the whole mentality of the world changes, or some alien forces attack earth and we have to pull everything together, so let us enjoy while we can and stop ********.
So much money is made and still they want more. Greed, it sadly is a human trait by now.
Posted by pararealist (1 comment )
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