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record labels have traditionally had a difficult time approaching.
AOL Music has promoted concerts and albums for artists who resonate with older demographics, including Josh Groban and Rod Stewart, whose recent album debuted at No. 1 on sales charts after a heavy AOL promotion.
"This is not a teenaged phenomenon," said Bill Wilson, AOL Entertainment senior vice president. "That's what people focus on, but it hits every demographic."
The rise of new marketing channels can prove short-lived as the character of the Internet changes, however.
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