October 13, 2006 6:16 AM PDT
Red iPod supports AIDS charity
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Apple forges path to digital living roomSeptember 12, 2006
For every iPod Nano Red Special Edition sold, Apple will donate $10 to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
The company released the red 4GB iPod Nano on Friday for $199. The digital media player has the same specifications as other 4GB Nanos, with a 1.5-inch screen and up to 24 hours of play time on a fully charged battery. The device can store about 1,000 songs.
The announcement of the iPod Nano Red is part of a cross-brand campaign called (Product) Red. Several companies are offering red products whose sale proceeds include a donation to the AIDS charity, which was established in 2002 with the support of United Nations Secretary General Kofi Annan and other world leaders.
Friday marked the U.S. launch of the (Product) Red campaign. The campaign kicked off in the U.K. in January.
In addition to Apple's participation, Motorola is offering a red Razr cell phone, for example, while The Gap is selling a red leather jacket (modeled in newspaper ads by movie director Steven Spielberg), a red T-shirt and other items.
Bono already had an existing relationship with Apple. The company has released two versions of the U2 Special Edition iPod, an iPod loaded with content recorded by Bono's band. Bono has also appeared in several commercials for iPods and iTunes.
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