October 13, 2006 6:16 AM PDT

Red iPod supports AIDS charity

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Apple forges path to digital living room

September 12, 2006
Apple Computer has teamed with rock star Bono to launch a new iPod Nano whose sales will help raise funds to fight AIDS.

For every iPod Nano Red Special Edition sold, Apple will donate $10 to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Nano Red

The company released the red 4GB iPod Nano on Friday for $199. The digital media player has the same specifications as other 4GB Nanos, with a 1.5-inch screen and up to 24 hours of play time on a fully charged battery. The device can store about 1,000 songs.

The announcement of the iPod Nano Red is part of a cross-brand campaign called (Product) Red. Several companies are offering red products whose sale proceeds include a donation to the AIDS charity, which was established in 2002 with the support of United Nations Secretary General Kofi Annan and other world leaders.

Friday marked the U.S. launch of the (Product) Red campaign. The campaign kicked off in the U.K. in January.

In addition to Apple's participation, Motorola is offering a red Razr cell phone, for example, while The Gap is selling a red leather jacket (modeled in newspaper ads by movie director Steven Spielberg), a red T-shirt and other items.

There are also Web sites such as (Blog) Red, a MySpace page, and a Flickr page that promote the charity project and offer information on AIDS in Africa.

Bono already had an existing relationship with Apple. The company has released two versions of the U2 Special Edition iPod, an iPod loaded with content recorded by Bono's band. Bono has also appeared in several commercials for iPods and iTunes.

See more CNET content tagged:
charity, Apple iPod Nano, Africa, Apple Computer, Apple iPod

7 comments

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Best colour so far
Best looking of the bunch, no extra cost, portion goes to charity. I
might order this one today. Altogether a nice package. At least they
aren't charging a premium for it like the U2 iPod.
Posted by rfelgueiras (189 comments )
Reply Link Flag
well...
they can't call it a charity if they offset the cost of the donation,
LOL.

I like the color too, my wife's b-day is coming soon...
Posted by BobBobBobBobBobBobBob (49 comments )
Link Flag
This is decent...
This is a great move and hopefully, it'll help a lot of people less
fortunate than many of us.

This makes me glad I purchase products from both companies
mentioned.

Charles R. Whealton
Charles Whealton @ pleasedontspam.com
Posted by chuck_whealton (521 comments )
Reply Link Flag
Could be a decisonmaker
I've been weighing whether to sell my 60 GB iPod and get an 80 GB or keep it and get a nano, perhaps updating to the new shuffle, too. The release of the Red makes me lean toward the new nano. Wouldn't be surprised if other buyers let it be a deciding factor, too.
Posted by J.G. (837 comments )
Reply Link Flag
Excellent Idea!!!!!
I think this is one of the best marketing and charity ideas apple has
had. I was already going to give 2 ipods for christmas, they are
definitely going to be these red ones, that way you are giving and
helping.
Posted by mcobian (14 comments )
Reply Link Flag
I just love it
Apple does a small bit of charity work and is an instant hero, Microsoft (and to a greater extent Bill Gates) has been for years, but they are still evil.

Even so, good work Apple. I wonder how well it sells compared to other iPods.
Posted by Andrew J Glina (1673 comments )
Reply Link Flag
 

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