November 30, 2007 3:42 PM PST

Motorola's Zander out after Razr deemed one-hit wonder

(continued from previous page)

Zander made headlines at an otherwise innocuous talk on leadership skills in September 2005 when he lashed out at Apple, Motorola's former partner on the Rokr music phone. The long-awaited introduction of the Rokr earlier that month was overshadowed by Apple CEO Steve Jobs' decision to unveil the iPod Nano at the same event, and Zander grew tired of persistent questions about the iPod Nano from the moderator of the discussion.

"Screw the Nano. What the hell does the Nano do? Who listens to 1,000 songs?" he said. Zander's point was that people want devices that do more than just play music--a vision that has played out with the early success of the iPhone--but his anger at Apple came through loud and clear.

Brown, on the other hand, is seen as more pragmatic and more likely to take a hard look at Motorola's current operations, Daley said.

"Greg understands the business and what the costs are and how to drive costs out," she said. "He also knows that devices and wireless LAN networks are commodity businesses and has said they need to look at how the industry is changing. He seems to know what a commodity is and what to give Motorola, which is a distribution channel to the enterprise."

She added that Brown is also familiar with Motorola's device business and suspects he'll find a way to play all three areas off of each other.

Brown was given credit for orchestrating the company's $3.9 billion acquisition of Symbol Technologies, the second-largest transaction in the company's history. Symbol makes ruggedized handheld devices for businesses as well as networking devices.

Motorola also acquired Good Technology on his watch, which makes software that lets corporations equip their workers with secure corporate e-mail, in November of last year. Good competes directly with Research In Motion's BlackBerry software and devices, but Motorola has thus far been unable to come up with a combination of Good's software and a Motorola device that change the perception of the BlackBerry as the industry standard for enterprise mobile computing.

While Brown's expertise in the other areas of Motorola's business should help him out, he'll probably be judged on whether he can return Motorola's handset business back to the black.

"The greatest challenges are in mobile devices, returning it to profitability and extending its product portfolio," Brown told The New York Times in an interview Friday. But he'll have to find another hit like the Razr to vault Motorola back into a brand that's on the lips of fickle consumers.

Previous page
Page 1 | 2

See more CNET content tagged:
Ed Zander, CFO, Motorola Inc., Motorola Razr, CEO

6 comments

Join the conversation!
Add your comment
Razr ...
... WORST phone I ever owned.

<a class="jive-link-external" href="http://OsiSpeaks.com" target="_newWindow">http://OsiSpeaks.com</a> or <a class="jive-link-external" href="http://Osispeaks.org" target="_newWindow">http://Osispeaks.org</a>
Posted by KYJurisDoctor (171 comments )
Reply Link Flag
Rizr very cool
I want one of those.
Posted by lwp13 (21 comments )
Link Flag
Hahahah
I recently went back to a Razr V3 because after 3 different WM5 phones, blackjack being the last of them the Razr is the best phone I ever had. The V3 version I have has a newer firmware and so the few quirks I had with the orginal Razr are gone.
Posted by Maclover1 (440 comments )
Link Flag
Zander should have been fired
Zander was a complete failure and should have been out sooner. Motorola needs somebody from outside the company to turn everything around. These guys were only worried about there stock options and not the company.
Posted by abbottpark (42 comments )
Link Flag
Lost luster? The top of Zander's head hasn't lost any.
I have nothing else to say.
Posted by prometheon123 (5 comments )
Reply Link Flag
Motorola Cell PC?
The Cell PC

<a class="jive-link-external" href="http://geocities.com/gene_technics/" target="_newWindow">http://geocities.com/gene_technics/</a>


Regards,

Michael Molin
Posted by genetechnics (8 comments )
Reply Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.