September 25, 2006 9:34 AM PDT

Microsoft launches effort to woo advertisers

Microsoft launched on Monday an effort that combines its various global ad products and services under one umbrella for advertisers.

With its new Digital Advertising Solutions, Microsoft will deliver companies' ads to Windows Live, Xbox Live, Office Online, Live Search and MSN users via computers, smart phones, handheld computers and Xbox game consoles.

"As today's consumers spend more and more time online across various digital devices like mobile phones and video games, advertisers are finding they can no longer reach their entire target audience by advertising on a single medium," Joanne Bradford, Microsoft's vice president of global sales, said in a statement.

The software giant hopes to use this advertising effort to gain a larger share in the multibillion-dollar ad market and to bolster its competitive stance against rivals Google and Yahoo.

Earlier this year, Microsoft acquired Massive, which delivers ads to video games. And last year, it launched a paid search advertising program, MSN AdCenter, to take on Google's AdWords.

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2 comments

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MSN is Mistaken
How can MSN wooo anyone when they only turn away thier own customers. They recently announced they are shutting down thier chat servers, offering no refund on subscription. Some people subscribed to MSN's special service bundle for chat purposes only. Then with 1 month's notice cancel that service. Bad thinking MSN. How long will it take you to cancel out unsavoury ad banners. I can only hope Google comes out with a solution. Seems to me MSN is not a trusted company anymore just a cash cow slowly getting beaten down by companies such as Google that provide good service. I hope someone wakes MSN up!!
Posted by chippy1965 (1 comment )
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Yep....
I don't use MSN, AOL and others for the reason that their content on the first main page has as I refer to, too much crap.

Go to Google's web site and you only see the search window and a few text links for other things that they offer and their logo.

Nothing else, the remaining page is blank, no distractions, that's what a customer wants to see.

On the contrary, everything else is inbeded with crap, that's why Google is so successful, because they don't put the ads on the front page, instead they display them in the relative results on the search query.

I hate MSN, and even Netscape, see how much crap is on that site netscape.net, no wonder they are less and less known these days, who has time to flip through crap.
Posted by rmiecznik (224 comments )
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