June 4, 2005 8:42 PM PDT

Intel-Apple coupling could woo Hollywood

The new alliance between Apple Computer and Intel will reverberate through Silicon Valley, and it will likely make waves in Hollywood, too.

PC companies and software makers have for years been negotiating with major film studios to allow consumers to receive, swap and share movies and other premium content around the home. The studios have become much more open to adapting their products to home networks in recent years, but fears about piracy and control over content remain. As a result, many video-on-demand companies, such as Akimbo, don't deliver films that were recently shown in theaters; instead, they offer consumers fishing shows and cable cast-offs.

However, the newfound partnership between Apple and Intel--on Monday, Apple is expected to announce that it will begin adopting Intel chips in its PCs in 2006--could win the cooperation of the entertainment conglomerates.

Apple paved the way for legitimate music sales over the Internet through the iPod and its iTunes music site. iTunes' technology, and the contractual terms behind it, have become something of an inspiration, if not a template, for further deals. Since iTunes, several other companies have launched efforts to sell songs online.

Intel, meanwhile, has expended extensive energy to woo Hollywood to IT technologies. The company sponsors the Producers Guild Award dinner, for instance, and broadcast a film over WiMax at this year's Sundance Film Festival. Actor Morgan Freeman has made cameo appearances during keynote speeches by Intel execs. Later this year, Revelations Entertainment, started by Freeman and run by engineer Lori McCreary, will release a film simultaneously in theaters and on the Internet.

Just as important, the chipmaker has been a prominent member of many industry consortiums, including the Digital Home Working Group, geared toward creating digital-rights management systems and other technologies that will pave the way for consumers to swap video between devices. Intel has also tried to promote the EPC, a living room PC that functions as a server and storage device for music, games and video.

Negotiations with the film studios have been painful, but do progress. "The whole industry is turning about," Louis Burns, an Intel vice president, said last October when he ran the desktop products group. Two years ago, the studios and electronics companies went after each other "with pointed sticks," he added.

Last month, Intel CEO Paul Otellini said that many of the major points of disagreement between the film studios and the PC industry over passing movies around on PCs have been worked out. Studio executives have also hinted that video-on-demand experiments could begin later this year.

Cooperation between the two companies could also finally make the portable video player a success. Apple has been working with Taiwanese contract manufacturers for the last year on a portable video player. Intel has designed several of these units, which later got sold by outfits like Sonicblue. Right now, however, sources have not said Apple and Intel are working on these products. Instead, they have said Apple will adopt Intel chips in its PCs.

24 comments

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wow
an apple that looks and performs like a pc and has the backing of four techniphobes (3 studio heads and steve "i've lost my mind" jobs) sounds like a weiner
Posted by mpotter28 (130 comments )
Reply Link Flag
wow
an apple that looks and performs like a pc and has the backing of four techniphobes (3 studio heads and steve "i've lost my mind" jobs) sounds like a weiner
Posted by mpotter28 (130 comments )
Reply Link Flag
Maybe here's the key....
... Apple isn't looking at new pprocessors for the Mac line at all.
Apple and Intel have a new concept coming which can use the Intel
peocessor and Apple technology. The is the 'iVideo' model,
perhaps, which would be TV on demand, and all the other things
Intel and Apple are interested in.

Monday could be very interesting !!!!!!!!!!!!!!!!
Posted by Earl Benser (4310 comments )
Reply Link Flag
HEY CNET !!!!!!!!!
GET THE JIVE EDIT FUNCTION ON LINE>>>>>>>>>>>>>
Posted by Earl Benser (4310 comments )
Link Flag
:)
Was it interesting enough for you?
Posted by Sboston (498 comments )
Link Flag
Maybe here's the key....
... Apple isn't looking at new pprocessors for the Mac line at all.
Apple and Intel have a new concept coming which can use the Intel
peocessor and Apple technology. The is the 'iVideo' model,
perhaps, which would be TV on demand, and all the other things
Intel and Apple are interested in.

Monday could be very interesting !!!!!!!!!!!!!!!!
Posted by Earl Benser (4310 comments )
Reply Link Flag
HEY CNET !!!!!!!!!
GET THE JIVE EDIT FUNCTION ON LINE>>>>>>>>>>>>>
Posted by Earl Benser (4310 comments )
Link Flag
:)
Was it interesting enough for you?
Posted by Sboston (498 comments )
Link Flag
UNTIL MR. JOBS SAYS SO...IT JUST AIN'T TRUE.
The ONLY credible "inside source" at Apple is Steve
Jobs...PERIOD.

After the "rumormonger" sites mess in the past...MAYBE, Jobs &
Co. are simply messing with the press. Maybe they are just
"leaking" DIS-information to the press, so as to throw them off
on a "rant & flame" blog war BS, while they are working on what
WILL ACTUALLY be revealed at the WWDC KEYNOTE.

IT AIN'T OVER TILL THE MAN IN THE BLACK TURTLENECK SHIRT
SAYS...."AND ONE MORE THING..."

Just wait and see, instead of buzzing around like a bunch of mad
hornets. The WWDC at SF will be the "source" during Steve Jobs
keynote address, not C/NET rumormongers.
Posted by Llib Setag (951 comments )
Reply Link Flag
Now do you believe it?
Your god has spoken. Will you be placing your order from Dell with OSX or from Compaq?
Posted by Buzz_Friendly (74 comments )
Link Flag
Imagine that...
It was true. :) And Steve said it.
Posted by Sboston (498 comments )
Link Flag
UNTIL MR. JOBS SAYS SO...IT JUST AIN'T TRUE.
The ONLY credible "inside source" at Apple is Steve
Jobs...PERIOD.

After the "rumormonger" sites mess in the past...MAYBE, Jobs &
Co. are simply messing with the press. Maybe they are just
"leaking" DIS-information to the press, so as to throw them off
on a "rant & flame" blog war BS, while they are working on what
WILL ACTUALLY be revealed at the WWDC KEYNOTE.

IT AIN'T OVER TILL THE MAN IN THE BLACK TURTLENECK SHIRT
SAYS...."AND ONE MORE THING..."

Just wait and see, instead of buzzing around like a bunch of mad
hornets. The WWDC at SF will be the "source" during Steve Jobs
keynote address, not C/NET rumormongers.
Posted by Llib Setag (951 comments )
Reply Link Flag
Now do you believe it?
Your god has spoken. Will you be placing your order from Dell with OSX or from Compaq?
Posted by Buzz_Friendly (74 comments )
Link Flag
Imagine that...
It was true. :) And Steve said it.
Posted by Sboston (498 comments )
Link Flag
Stupid is as stupid does!
You have to be both a moron and a PC zealot to continually
regurgitate this ridiculous bull ****!

CISC is obsolete!
RISK is just reaching it's stride with the Cell processor being ten
to twenty times faster than the fastest chip Intel can pull out of
their as#!

If I had a nickel for every time some site like this one that
wouldn't know technology from scrotal itch proclaim the inside
story. Only the supremely stupid swallow this ****!
Posted by Clues (84 comments )
Reply Link Flag
It's RISC
Well, from the way I understand it most of the x86 chips these days are RISC processors with CISC compatability because of the software that is run on them. I'm sure I am missing something in there.

I have to ask what makes you so sure that the Cell processors are that great? It has not been thoroughly tested outside of a lab. For all we really know it may fall flat on it's face and be a clunker.

I do think that the PC's need a major overhaul in the processor market. Not that x86 isn't chuggin along ok, but every so often things need to be stired up. I think processors could be made cheaper and fast in the long run by working on a different design.

I don't know, it's just a thought. I don't design chips or run a technology business so I'm sure I am missing lots of points.
Posted by System Tyrant (1453 comments )
Link Flag
Stupid is as stupid does!
You have to be both a moron and a PC zealot to continually
regurgitate this ridiculous bull ****!

CISC is obsolete!
RISK is just reaching it's stride with the Cell processor being ten
to twenty times faster than the fastest chip Intel can pull out of
their as#!

If I had a nickel for every time some site like this one that
wouldn't know technology from scrotal itch proclaim the inside
story. Only the supremely stupid swallow this ****!
Posted by Clues (84 comments )
Reply Link Flag
It's RISC
Well, from the way I understand it most of the x86 chips these days are RISC processors with CISC compatability because of the software that is run on them. I'm sure I am missing something in there.

I have to ask what makes you so sure that the Cell processors are that great? It has not been thoroughly tested outside of a lab. For all we really know it may fall flat on it's face and be a clunker.

I do think that the PC's need a major overhaul in the processor market. Not that x86 isn't chuggin along ok, but every so often things need to be stired up. I think processors could be made cheaper and fast in the long run by working on a different design.

I don't know, it's just a thought. I don't design chips or run a technology business so I'm sure I am missing lots of points.
Posted by System Tyrant (1453 comments )
Link Flag
AOL Time Warner
The wave of the future.
Posted by sanenazok (3449 comments )
Reply Link Flag
AOL Time Warner
The wave of the future.
Posted by sanenazok (3449 comments )
Reply Link Flag
No more Mac sermons at NAB
After years of witnessing Mac zealots crowd the mics and tilt at windmills at the National Association of Broadcasters Convention (NAB) about the "evil Wintel alliance," it is with some amusement that I watch the "say it aint so" reaction this day. Apple switches to Intel after 29 years, and both stocks drop in the market? Water seeks its own level, and it was only a matter of (finally) time that the most creative OS finally joined the most dominating (see best, deepest tech roadmap) chips in the market place. "Yes," to the demand of secure movie downloads (iFlix files coming to a home theatre or mobile app near you) and "Yes," to the best of both successful companies in this long overdue partnership!
Posted by (3 comments )
Reply Link Flag
No more Mac sermons at NAB
After years of witnessing Mac zealots crowd the mics and tilt at windmills at the National Association of Broadcasters Convention (NAB) about the "evil Wintel alliance," it is with some amusement that I watch the "say it aint so" reaction this day. Apple switches to Intel after 29 years, and both stocks drop in the market? Water seeks its own level, and it was only a matter of (finally) time that the most creative OS finally joined the most dominating (see best, deepest tech roadmap) chips in the market place. "Yes," to the demand of secure movie downloads (iFlix files coming to a home theatre or mobile app near you) and "Yes," to the best of both successful companies in this long overdue partnership!
Posted by (3 comments )
Reply Link Flag
 

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