June 22, 2006 6:25 PM PDT

Google testing ads on for-pay video

Google is offering Google Video users the ability to watch an ad instead of paying for some premium content, the company said Thursday.

Google is running a pilot program to test ad-supported videos for premium content on Google Video."

"By placing these user-initiated ads at the end of the videos...we are able to offer select premium content free of charge to all users," Google said. "This is currently a limited test only, with a small number of advertisers and publishers (video content providers) participating. User-generated video content will continue to be free of charge and ad-free."

Though the ad is shown only after the video is played, an ad banner is displayed above the video during the time the video is streaming.

Greg Sterling, founder of Sterling Market Intelligence, speculated that the test was being conducted, at least in part, because of lower demand for paid content than the free video.

"This starts to turn Google into something like an on-demand TV network with traditional, TV-style ads. How will Google navigate these waters with traditional TV content producers?" he wrote in a blog.

See more CNET content tagged:
Google Video, Google Inc., video, TV, Microsoft Corp.

4 comments

Join the conversation!
Add your comment
Great idea!
I think its a great idea. I just tried it and it works without a hitch. The ads arent event intrusive. I just wish the video quality was a little better.

I wonder if Google is testing this new ad driven system because of the great news ABC announced about their free video service?
Posted by naterandrews (256 comments )
Reply Link Flag
Great idea!
I think its a great idea. I just tried it and it works without a hitch. The ads arent event intrusive. I just wish the video quality was a little better.

I wonder if Google is testing this new ad driven system because of the great news ABC announced about their free video service?
Posted by naterandrews (256 comments )
Reply Link Flag
Google Video
When is google video going to get comments. Other sites such as <a class="jive-link-external" href="http://www.vurbs.com" target="_newWindow">http://www.vurbs.com</a> already have such features.
Posted by bookmarc (2 comments )
Reply Link Flag
Google Video
When is google video going to get comments. Other sites such as <a class="jive-link-external" href="http://www.vurbs.com" target="_newWindow">http://www.vurbs.com</a> already have such features.
Posted by bookmarc (2 comments )
Reply Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.