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Google has named the encyclopedia the "knol project," a knol being a "unit of knowledge," according to a blog post by Google engineering vice president Udi Manber. The company aims to tie strong identities to contributing authors and those seeking to edit knols.
"Our goal is to encourage people who know a particular subject to write an authoritative article about it," wrote Manber. "The goal is for knols to cover all topics, from scientific concepts to medical information, from geographical and historical to entertainment, from product information to how-to-fix-it instructions."
Google will host and provide tools to produce and edit knol Web pages, but will not edit or advocate any of the content. However, entries that Google judges to be of higher quality will be given a higher page ranking in Google search.
Entries will be rated by the community and will be able to be reviewed after the unspecified testing period. The project is in beta and has been sent to a small group of testers. Once the knol tool goes live, contributors will be able to monetize their pages by including Google ads.
Tom Espiner of ZDNet UK reported from London.
See more CNET content tagged:
Wikipedia, Google Inc.






- Google faling on its own deathtrap
- by ravithap December 16, 2007 5:00 PM PST
- I agree that Wiki's open solicitation for authoring is a bit risky - because there are already thousands of complaints about inaccurate and misleading information on it. So there seems to be a need of something slightly better.<br /><br />Google's Knol is the answer? Since the experts will be providing the content, it may be more authentic. But there won't be as wide variety of contents for sure. Wiki is truly anarchicaclly broad in its content and extent. <br /><br />Both will thrive, because there are enough difference for the competition to kill each-other. <br /><br />But I really will HATE if Google starts putting context-based ads left and right. Then there is no neutrality in the info, whoever wrote it. But they will do that. Google has been exceedingly greedy now. People loved it before to stand something against Microsoft. But that may not be anymore.
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