August 12, 2005 1:34 PM PDT

Game players say Blizzard invades privacy

A number of "World of Warcraft" players are up in arms over software being used by the game's publisher to scan users' computers for hacks prohibited under its terms of service.

Many publishers of MMORPGs (massively multiplayer online role-playing games) contend regularly with players crafting illegal software hacks that provide some form of gameplay advantage, such as increased speed, awareness of monsters or the like.

To that end, some publishers have deployed programs that can peer into players' computers in an attempt to detect the existence of such hacking software. Blizzard Entertainment, publisher of "World of Warcraft," is one of those companies.

We're not the police...
We have no interest in personal information because it has no direct bearing for our game."
--John Lagrave
Senior producer, "World of Warcraft" live operations team

Players sometimes cry foul about such practices, though, arguing that a game developer's need to keep out hackers doesn't outweigh customers' rights to privacy.

"It opens the ability for a company to do a whole list of things under the guise of security," said a frequent "World of Warcraft" player who asked to be referred to only by his first name, Dennis. "Once you give a company the right to scan your system, you've basically opened the door...Now you must fully trust that company with any data on your computer, because it's at their discretion that they download this data and do whatever they want to with it under the guise of stopping the hackers."

Another player, known as Malek, wrote in a forum on the official game Web site that users should be wary of Blizzard's motives.

"All of you people not concerned about this," Malek wrote, "are showing an awful lot of trust in Blizzard and its coders not to do anything malicious."

But Blizzard said that it isn't interested in anything other than whether users are trying to hack into the game.

"Our stance has always been that we really want to stop the hacker that actively attacks our game," said John Lagrave, senior producer on the "World of Warcraft" live operations team. "We have a system that looks for hacks into the actual game itself. We're not the police; we're not the Nazis. We have no interest in personal information because it has no direct bearing for our game."

Nevertheless, the history of MMORPGs suggests that sometimes game publishers underestimate players' desire for privacy. In one case, "Everquest" publisher Sony Online Entertainment quickly deactivated its own scanning software after players reacted angrily.

"We put a feature into 'Everquest' that was scanning background programs to find people who were hacking and cheating in the game," said Chris Kramer, director of public relations at Sony Online Entertainment. "We did it the wrong way. We put it into the game without alerting the player base first. We apologized to our user base and promised that in the future if we looked to use a scanning program, we'll let them know ahead of time."

Blizzard said that its own scanning of "World of Warcraft" players' computers is different from that of the "Everquest" situation, because Blizzard spells out in the game's end-user license agreement, or EULA, that the company maintains the right to perform such anti-hacking scans. Players like Dennis and others who have complained about the scanning on the game's official forums don't have much of a leg to stand on, Blizzard says.

"People should read contracts," Lagrave said. "Whenever we update our game, that EULA is always displayed so that people have to accept it every time. So it's been in their face many times."

Kramer agreed that players need to be more careful about reading what they agree to.

"People should read the EULA," Kramer said. If they don't, "that's like saying, 'I didn't read the contract before I signed it. Why does the devil own my soul now?'"

Add a Comment (Log in or register) 71 comments (Showing first 20 comments)
Privacy Concerns on PCs are already a Joke
by August 12, 2005 2:32 PM PDT
This is nothing new; why would it become news now?

Anyone who read the user agreement would now they scan
memory.

But this is something basically inherent to Microsoft Windows
PCs: Any program you launch can and will violate your privacy.

Every time we download a program, we're trusting the
programmers not to do anything malicious with our systems.
This is how the computer was designed.

Unix variants, Apple computers, and other more mature
operating systems no longer have these issues.

Why is this news?

And how is knowing what other programs and drivers are
running, 'invading our privacy' when those programs affect how
the game program runs?
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Strange analogy
by August 12, 2005 3:52 PM PDT
The Blizzard rep's last quote seems to compare the EULA to a contract with the devil. Is that supposed the reassure their customers? Couldn't he come up with a better analogy than that? I think that Blizzard might want to look into hiring a better PR man.
Reply to this comment
EULA's
by August 12, 2005 4:45 PM PDT
What you can't agrea to any thing until you've opened the package which in and of itself is wrong. If their so confident about their EULA's then post them in the open where I can agrea before I buy, they won't, because they know publishing their EULA's would hurt sales. And as far as updates go, they change the EULA to fit their need, If I refuse to update because of the EULA then I can't play. If I were a lawyer or had the money they would be in trouble. Sony I believe was sued once because of their game. Adobe's EUAL was found un-enforceable in certain spot's Blizzards can be too, they shouldn't be so full of themselves, it will haunt them.
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Whiners...
by volterwd August 12, 2005 11:37 PM PDT
these cheaters should stfu and stop ruining the game for legitimate players... ive quit too many games because of 13 y/o pimple heads who think they are hacking by dl'ing a script...
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The real consequence: lost money.
by bob donut August 13, 2005 2:38 PM PDT
Guess what? I'm not going to play or join world of Warcraft, just because of this. I loved the original warcraft/starcraft, too.

Even worse, it's not technologically necessary. They could have public-private keys to authenticate their code, and avoided doing any hard drive scanning.

Guess what Blizzard?
You've just lost my money.
Reply to this comment
typical corporate garbage
by August 13, 2005 7:14 PM PDT
"you should read the EULA"
How about you should RESPECT YOUR CUSTOMER! If the average person stopped to read every EULA that was shoved in front of them on a daily basis they wouldn't get a thing done. Not only that but half of them don't make any sense unless you are familiar with business law. And another thing, since company reps are so big on legalities of EULA's maybe someone should look into the legality of stipulating that you have to give up your privacy rights to actually play the game you just purchased. Or maybe just forget all that and just dump World of Warcraft altogether and let them figure out that you can't treat all your customers like POTENTIAL cheats just because some of them are.
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open package to read EULA, then uable to return
by August 14, 2005 1:59 AM PDT
Stores around here have policy against accepting returns on opened software. Nice racket. No worries for company about returns due to EULA as stores don't allow those to happen.
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EULAs are NOT, "law"...
by Raife August 14, 2005 3:13 PM PDT
Numerous judges have already ruled that such "...software EULAs" are not even enforceable "...civil-contracts".

In fact, ...a few judges have even flatly-stated that many "EULAs" actually "...violate legally-protected consumer-rights".

However, I do honestly think it is going to take a lot more consumer-backlash, to finally put a stop to this CLEAR-ABUSE of customers by business.
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Just one of those ways...
by Mendz August 14, 2005 8:48 PM PDT
Some software companies have piracy protection and product authentication tools. There are also tools and utilities like MD5, DRM, digital signatures, licenses, etc. All with the general intention of making sure a software product is authentic, serviceable and safe. Blizzard has the right to check against hacks because the game server is shared by a majority of likely "unhacked" and likely "non-cheating" users. I think Blizzard is only securing not only the game's integrity and credibility but also the gamers in general, new and veterans alike.

And yes, I'd rather trust them first because, at the moment, that's the only thing I can have for or against them...
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Do they really sent the data out?
by August 15, 2005 6:20 AM PDT
To my understanding, when they are scaning for hacks, they useed method similar to what Anti-virus software uses. They will scan files looking for cirtain string of code that match the known hacks. If they detected the matching, then They would report back to the server that the cheat has been found. Similar to Anti-virus, looking for strings of virus code. It would not make any sense to send user personal data back to the server as it will overload the connection.

If you do not agree with their EULA, then you should not agree to your antivirus software you have installed, as it do just that (scans your files possibly all of your files, scan your running process for like virus activities, scan your temporary downloaded webpage (preventing spywares nd viruses) before displaying.

So, if you have anti virus, anti spyware, firewall installed you should not be complaining about EULA crap. :)
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Other MMOs do this...
by August 15, 2005 8:10 AM PDT
and they don't tell you anything about it. The best policy is not to tell anybody.
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How to stop being the number one gaming company
by SteveBarry687 August 15, 2005 10:10 AM PDT
I am really shock at John LaGraves remarks. Blizzard has always been the gaming company that goes out of their way to be friendly with their customers. They have always put out quality products.

John of course is NOT the PR person. He is much higher rank than that. This would be another example of why executives should not be allowed to be interviewed. They tend to have smug attitudes.

As for PCs being scanned for hacked code. This is not the same as an anti-virus program. If my anti-virus program detects a virus, it does not call up the AV company, who then bans me from the Internet. The AV program tells me how to fix it.

Can't the server detect if you are runnnig hacked code. I mean, if my Dark Elf Warrior is supposed to run at 35 pixels per second (or whatever the messurement), can't the server tell if I am traveling at 70 pixels per second? If my character is standing in Iron Forge one second and then I am in Scarlet Monastary the next second, can't the server detect that?

If not, why can't it?
Reply to this comment
Two questions
by joelkatz August 15, 2005 10:54 AM PDT
Please ask the guy from Blizzard two questions:

1) If I find the game in a retail store, how would I
read the EULA (or even know to read it) before I pay
for the game?

2) If I open the game and find I don't like the EULA, what retailers will allow me to return the opened game?

(What an arrogant ass.)

DS
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Source?
by joelkatz August 15, 2005 11:20 AM PDT
Do you have any source to your claim that violating an EULA is copyright infringement? That strikes me as kind of strange. Copyright grants specific rights to copyright holders, like the exclusive right to distribute or make copies. Copyright law certainly doesn't say that after you buy something, you need some additional permission to use it.
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So stop playing
by Don Key August 15, 2005 1:18 PM PDT
I don't get it. If you don't like the policy then don't play the game. Period. No one is forcing these people to spend 90 hours a week playing it. Problem is that they are all so hard core addicted that they can't stop playing. The only thing they will do is complain... but keep paying their monthly fee. They have to, most of these players have no life outside of the game.
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BLAH!
by SeizeCTRL August 16, 2005 8:47 AM PDT
These kids who act so concerned about the scan should simply shut up. As a gamer addict myself, BF2 / CS:S, nothing pisses me off more than playing against a bunch of idiots hacking. I'm thankful that Valve is getting VAC2 in working condition and saw a significant drop in cheats when it started kicking people. Punk Buster for BF2 is doing a decent job at keeping some servers cheat free. If you have something to hide, put it on another computer, or burn it to DVD. If you are vocal against anti-cheat scans, then don't hack and you have nothing to worry about. I doubt Blizzard, Valve or EA is going to be sending your name to the RIAA, MPAA or the kiddie pr0n police. Don't hack, simple as that!
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re:
by Bob Brinkman August 16, 2005 9:25 AM PDT
Why does laziness on your part constitute bad behavior on Blizzards? If you don't read the EULA it's your own fault.

Besides, it seems to me that alot of people here are operating under the assumption that they are important enough for anyone to really care what they have stored on their computer. I hate to break it to you, but you aren't.
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I agree with Don
by August 17, 2005 10:50 AM PDT
If you don't like a company's policy then don't support it. There are currently several companies that I refuse to give my hard earned money too because of reasons just like this. That is the only way to get thier attn anyway. You think blizzard cares about half a million complainers when they continue to flood thier purses with monthy fees? No. If those same half a million subscribers suddenly terminate thier subscriptions then it might raise a few eyebrows. It's all about the bottom line... Just my 2 cents
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Does it always have to be the Nazis?
by September 8, 2005 8:28 AM PDT
Quote: "We have a system that looks for hacks into the actual
game itself. We're not the police; we're not the Nazis.[http://..|http://..]"

To be quite honest, I feel pretty annoyed by the trend to to
compare each and every bad move to the atrocities of Nazi
Germany. Why the hell not choose a more fitting example like
"we're not the guys who dropped two A-Bombs" or maybe "we're
not part of the Watergate fiasko"? As a non US-citizen, and I
sincerely hope I don't start a flamewar here (not my intention,
honestly!) I think the States have enough skeletons in their
closet without having to run the fascist line every time.

Just my two cents on a PR statement which leaves a bad taste in
my mouth.
Reply to this comment
Think about big picture of agreements
by Networkjoe October 24, 2005 10:56 AM PDT
When you buy a software product, it would seem that by now, one should know they are going to have to agree to an EULA. I haven't bought any software in the last 5 years that didn't have one.

That said, you should attempt to find a copy of the EULA to read before you buy the software, since, as already mentioned, most places won't refund opened software.

The EULA for WoW was easily obtainable online at http://www.worldofwarcraft.com/legal/eula.html

By purchasing a game you agree to (IMO) use the game as designed by the software company AND to the terms of the EULA. If you don't agree to those terms, don't buy.

FYI - I do play WoW
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