February 22, 2007 11:29 AM PST

Fox buys online-advertising specialist

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August 7, 2006
Fox Interactive Media, a division of Rupert Murdoch's News Corp., has acquired advertising-technology company Strategic Data Corp., the company announced Thursday.

The terms of the acquisition were not disclosed, but FIM said in a statement that SDC's proprietary technology will enable the company to serve its online network, which includes the sites of MySpace.com, Fox's American Idol and IGN Entertainment's AskMen.com, with targeted graphical advertising on its Web pages.

Last August, Google made a $900 million deal with FIM for the exclusive rights to supply MySpace, which has more than 100 million users, and other FIM sites with text-based search ads and sponsored links.

The SDC acquisition will not have any impact on that previous advertising deal, said Dan Berger, a spokesman for FIM.

"The Google deal will continue, and we are happy to continue our relationship with them," Berger said. "The Google deal is based on text-based search advertising, while SDC's tech is focused on graphical performance-based optimizing."

The SDC acquisition is the first major acquisition FIM has completed since Peter Levinsohn joined FIM as president in December. Peter Levinsohn replaced his cousin Ross Levinsohn, who announced his departure from FIM on his MySpace page.

See more CNET content tagged:
News Corp., acquisition, Internet search advertising, MySpace, Google Inc.

4 comments

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amazing
at how much these large companies are willing to pay for other companies and such these days. seeing it left and right. ebay, google, fox, timewarner, yahoo, etc...just keep buying companies.

<a class="jive-link-external" href="http://www.ashgilpin.com" target="_newWindow">http://www.ashgilpin.com</a>
<a class="jive-link-external" href="http://www.eyepinch.com" target="_newWindow">http://www.eyepinch.com</a>
Posted by ashgilpincom (30 comments )
Reply Link Flag
amazing
at how much these large companies are willing to pay for other companies and such these days. seeing it left and right. ebay, google, fox, timewarner, yahoo, etc...just keep buying companies.

<a class="jive-link-external" href="http://www.ashgilpin.com" target="_newWindow">http://www.ashgilpin.com</a>
<a class="jive-link-external" href="http://www.eyepinch.com" target="_newWindow">http://www.eyepinch.com</a>
Posted by ashgilpincom (30 comments )
Reply Link Flag
Heard this from an insider months ago
Glad to see it got finalized.
save your <a href="http://brain.com">brain</a>
Posted by azareus (31 comments )
Reply Link Flag
Heard this from an insider months ago
Glad to see it got finalized.
save your <a href="http://brain.com">brain</a>
Posted by azareus (31 comments )
Reply Link Flag
 

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