Kanoodle, a search-advertising specialist, wants to help turn blogging into small business.
On Monday, the company introduced a self-service system that lets online publishers pair advertising with their RSS feeds. Called BrightAds RSS (after the technology format known as Really Simple Syndication), the service takes advantage of Kanoodle's keyword advertising system to match Web content to relevant ads. Once a publisher signs up, an advertising link will piggyback on its syndicated feed sent to third-party news readers.
And with the help of Moreover Technologies, the service will offload a publisher's infrastructure demands of delivering RSS feeds to hundreds or thousands of readers. Moreover's technology will do the work.
"This is democratization of content," said Jim Pitkow, CEO of Moreover. "The benefit is that small publishers now have a choice as to if and how they make money from their content."
RSS feeds are a key area of interest among major news outlets, investors and technology companies. The publishing standard has flourished, but many experimenting with the format have yet to figure out how to profit from it.
New York-based Kanoodle and Moreover, based in San Francisco, have been testing RSS advertising for more than six months, and according to Pitkow, the tests have been profitable. With BrightAds RSS, more publishers will be able to sign up for automatic advertising links. And the three companies will share in the fees collected from marketers each time people click on an ad.
I'm distressed by the introduction of advertsing everywhere on the internet. The age of banners and text links is long since over. Ads on Streaming Radio, Flash Ads, "Intelligent" ads like "Intellitext" and GoogleAds, and now even ADs in RSS Feeds. (I guess till now, I've seen ADs in only one RSS Feed - thats extremetech's RSS Feed hosted off ziffdavis server) I'm sick of using all those ad-blockers and try to combat ever increasing advertising
In any case, wasn't RSS meant to "Cut The Crap" - at least thats what I understood was the basis for the format - i.e. You could actually focus on "content"
I'm distressed by the introduction of advertsing everywhere on the internet. The age of banners and text links is long since over. Ads on Streaming Radio, Flash Ads, "Intelligent" ads like "Intellitext" and GoogleAds, and now even ADs in RSS Feeds. (I guess till now, I've seen ADs in only one RSS Feed - thats extremetech's RSS Feed hosted off ziffdavis server) I'm sick of using all those ad-blockers and try to combat ever increasing advertising
In any case, wasn't RSS meant to "Cut The Crap" - at least thats what I understood was the basis for the format - i.e. You could actually focus on "content"
The company says that manufacturing facilities in Shenzhen and Chengdu, China, will be inspected by a group "dedicated to ending sweatshop conditions in factories worldwide."
A group calling itself Evil Shadow Team reportedly hacked into Microsoft's online store in India, stealing usernames and passwords of the site's customers.
The Samsung Galaxy Mini 2 S6500 could make its debut at the Mobile World Congress in Barcelona later this month, according to a leaked promotional image.
The space agency powers down its last System Z machine, years after IBM stopped selling them for the mathematical calculation jobs for which NASA originally bought them.
In any case, wasn't RSS meant to "Cut The Crap" - at least thats what I understood was the basis for the format - i.e. You could actually focus on "content"
It is sad that our culture has become so greedy. When is enough money, enough?
In any case, wasn't RSS meant to "Cut The Crap" - at least thats what I understood was the basis for the format - i.e. You could actually focus on "content"
It is sad that our culture has become so greedy. When is enough money, enough?