Finding a path for Time Warner

Time Warner and its much-maligned Pathfinder site are in the midst of substantial changes in the media giant's online strategies, the latest involving an e-commerce site and a possible merger of its cable Internet property.

Time Warner's e-commerce strategy Online shopping guide Giftfinder has kept a low profile but could signal an effort to put Time Warner's Web properties into a hefty e-commerce hub. Cable firms reportedly at odds over deals Comcast and MediaOne have reportedly clashed with Time Warner over whether the media company has veto rights over their pending merger. Road Runner may be a merger candidate A combination with @Home may be more of a possibility after the multibillion-dollar merger between Comcast and MediaOne.