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He noted that the adoption of blogs, wikis and social software within business applications is in its early days but he sees potential for them to take hold slowly.
"The reason I find enterprise 2.0 fundamentally interesting and novel is because we're building a platform that allows us to build structure over time," McAfee said.
Seely Brown said that ultimately, businesses should combine state-of-the-art Web technologies to engender collaboration among end users with a back-end service-oriented architecture.
The combination of Web 2.0 tools popular with end users and more flexible, IT-controlled systems will give businesses a collaborative system that can grow over time, he said.
"These Web 2.0 systems have a fundamental point of view, which is to keep it small. But think about an architecture that will allow people to add and make it more useful over time," he said.
Collaboration software companies, meanwhile, will need to decide how far they want to go in reworking their products to support emerging Web standards, said Scott Dietzen, chief technology officer of Zimbra, one of several start-ups building e-mail and collaboration applications.
Since releasing its first product last year, Zimbra has benefited from the awareness of consumer Web technologies, Dietzen said.
"We expect (technology adoption) to work very much like Web 1.0, which was consumer-led in the earliest days until pretty quickly businesses picked up on what they were missing out on," he said.
See more CNET content tagged:
Web 2.0, Wiki, collaboration, IBM Corp., blog
whether they are used in the business or not.
ICQ, MSN and the miriad of other chat programs have an obvious benifit but have been blocked on most business networks.
WIKI applications provide a browser accessed colaborative tool. With more software becoming server side, browser accessed applications, this is an obvious one for business. Email has it's place but dynamic colaborative file and information sharing tools (oh yeah, we're calling them 'wiki' this week to make them sound new).
Before the business world new of it's existance, I was on IRC finding answers to work problems in minutes (back when IRC folk actually wanted to help in help channels). I've seen ICQ used as a staff attendance management tool and interoffice file and messageing tool when ICQ id numbers where still under seven digits. I'm now keenly watching for where TiddlyWiki can be used to improve work flow within my department.
But with all this I missed the meeting to decide this new mystical "web 2.0" suddenly existed. I bet it went something like this:
"The programming community has made a website that does what? Wow, we gotta get a fancy new buzzword for this cause it's so completely new and hip compared to that dusty old 'Web'.. oh.. why don't we call it 'web 2.0' you know, like software versioning."
It blows me away. Oh look, this tcp/ip network thingy can carry these neat-oh new software packets so we gotta have a new name for it now.
It's not 'The Internet' now cause there are these things called webpages (formerly html documents) so now we have to call it 'The Web'. Oh this is so cool, we can market the hell out of this.
It's not 'The Web' now cause there are these nifty things called java, images, videos and holly cow, they can all be included in html documents. Now we'll have to call it 'Web 1.0'. oh this is so cool, we can market teh hell out of this.
HOLD THE PRESS! We've found out that you can now manipulate stuff in the browser as if it was local; no waiting for the page to refresh. Oh, let's call it 'Web 2.0' it sounds so technical. Gosh we sound important when saying it. This is so cool, we can market the hell out of it.
Oh wait, it's just a new combination of programming code evolving to provide a new function over the same old tcp/ip.
I guess it does what the marketing folks want in convincing the general public that there is some mystic new thing in the InterPorn that they are missing out on. The real kicker is that "Web 2.0" was trademarked by some business already with the odacity to send out cease and desist letters.
My point, so very far from where my rant began, is simply the foolishness of "web 2.0" and the string of other conveluted buzzwords and miss-used prefaces. Your not changing the networking infrastructure (no switches where replaced in the making of this advertisement) your just using a freshly compiled program with the abuility to wrap it's own communication functions within the tcp/ip signal. No facy power tie, great over the sholder news visual or fancy buzzword is going to make you any more important than you really are.
The world isn't really divided up into corporations and consumers, as the powers that be would have us believe. Just say "no."
The reason people in large enterprises with Lotus QuickPlace and/or MS Sharepoint or even Groove did not use them was NOT due to the software. It is and remains "management" failure to drive fundamental workflow change.
Until management ties adoption of new workflow methods to performance reviews and compensation, Web 2.0 will also be of limited success.
http://www.what.se/
- Enterprise 2.0 wakes up to Best Practices
- by michal.faber September 7, 2007 11:02 AM PDT
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