April 19, 2006 4:27 PM PDT

Computing companies ally for low power

Advanced Micro Devices, Hewlett-Packard, Sun Microsystems and IBM announced the Green Grid project Wednesday to help computing customers reduce energy consumption--and to gain a competitive advantage by letting customers know which companies can assist.

The computing customers struggle with burgeoning electricity consumption and attendant heating problems. While computing companies are in part to blame through ever-hotter chips and servers, they're also trying to address the problem and to get an edge over competitors.

One major rivalry is between AMD and Intel. AMD's Opteron mainstream server processors consume 95 watts, compared to a range of 110 to 165 watts for Intel's accompanying Xeon. When it comes to servers, Sun Microsystems has built an ad campaign around the idea of using less energy.

The Green Grid effort is open to computing professionals, hardware and software companies, systems integrators and others, but Intel isn't involved.

"We were not asked to join," spokesman Scott McLaughlin said. "We've been involved in a lot of alliances and have a history of developing industry ecosystems. Regardless of who's organizing it, we're always ready to participate as long as it's focused on the customer not just issuing press releases."

Au contraire, countered AMD spokesman Phil Hughes. Although Intel didn't receive a written invitation, AMD representatives verbally invited Intel on March 27, he said.

See more CNET content tagged:
computing company, AMD, Sun Microsystems Inc., spokesman, Intel

1 comment

Join the conversation!
Add your comment
That's one hell of a typo
"The Greed Grid effort"? Nice one :) This is unintentional, is it not?
Posted by (8 comments )
Reply Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.