August 29, 2005 11:16 AM PDT

BBC targets music downloads in Internet strategy

U.K. broadcaster is considering partnerships and testing software to let consumers download its TV and radio programming.

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Yet another competitor
It was nice to see the BBC give up on the RealMedia format, but launching their own media format will likely be largely unsuccessful unless it is compatible with another popular format and the corresponding DRM implementation.

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I predict that devoted BBC customers will install the new software because it will be required for BBC content, but widespread adoption will likely be limited to this select group. The BBC already missed the distribution boat, as did Real, when they both failed to convince PC manufacturers to bundle their technology with the EUs butchered version of Windows XP. Other serious commercial efforts to stream video across the Internet will be based on video solutions that implement strong digital rights management (DRM) technologies. As any technologically savvy reader already knows, the open-source community is very much against DRM. Why? Because it means they cant share content protected by copyright.
Posted by William Squire (151 comments )
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