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The impetus behind the iDrive--now on all BMW 7-, 5- and 3-series cars--is to provide drivers with one control to direct a multitude of functions while barely taking their eyes off the road. The screen is even placed high on the center dash so when drivers must glance at it, the road is still within their peripheral vision, according to Plucinsky.
Initially, however, iDrive was roundly criticized as being too hard to learn and a distraction for drivers, spawning derisive nicknames like "iCrash". "Look at BMW with the iDrive. It was crazy, just crazy. Disaster. You could customize everything. You could customize up to something like 700 variables," said Norman.
But BMW stood by iDrive, refining it and redesigning the interface in 2005. "Because we were the pioneer, we came out with something that was a little too complicated for the first customer it was introduced to," said Plucinsky.
BMW's pain has paved the way for other makers to introduce further automation into their lineups. Volkswagen, for instance, sees car computer controls evolving in a different direction.
"You're going to have a conversation with your vehicle, like you would with a person. The last thing you want to do is drive and push a bunch of buttons. If you can manage--not through voice commands and keywords, but through natural speech--that will be the most effective way to manage the information that's in your vehicle," said Frank Weith, technical strategy manager for Volkswagen of America
"You have voice activation now and that will improve. As that becomes more robust, I think you'll see more OEMs integrating that into their HMIs (human-machine interfaces)," he said.
Weith also sees communication technology as playing a larger role in expanding what a car can offer.
For example, hands-free Bluetooth cell phone connectivity is not just a reaction to cell phone safety laws bound to be passed at the state level, said Weith. They are a first step toward cars communicating with the outside world in real time.
For drivers to use navigation systems beyond the occasional rental car, carmakers are going to have to offer something more than static maps and directions. Real-time traffic info could be the deciding factor in choosing one route over another, as well as a selling point for navigation data packages, said Weith.
"Long term is where every car sends a signal and you now have a dynamic organization that's giving traffic information as it happens. But that's down the road...2013 or 2015," he said.
Still, the best technology won't be adopted unless drivers accept new features in the way they drive, said Plucinsky, Weith and Norman.
At the opposite end of the spectrum, one potential danger may come not in how drivers control these new high-tech features or how they are fed information, but in the psychological effect of a gadget's success. As car safety devices successfully prevent accidents, people may begin to think they don't need them and shut them off because they think they're a nuisance. Norman compares it to an organ transplant patient who feels completely healthy and, therefore, stops taking his medicine.
Nissan recently introduced a concept car that uplifts the gas pedal as an initial warning then automatically brakes for the driver if she begins to lift her foot off the gas as part of a collision warning system.
"Your car brakes suddenly...if the car doesn't crash, but causes internal damage you'll think, yeah, there was some danger, but you (the car) overreacted," said Norman.
Automakers disagree on the value of such a feature. "We want the driver to be involved with the driving. We would not introduce a system to self brake. The best way to avoid an accident is not just to brake, but to steer around the obstacle," said BMW's Plucinsky.
"We don't want cars to drive themselves. That is the antithesis of BMW. For us, the tech should enhance the driving experience," said Plucinsky.
Volkswagen seems to agree.
"You have to figure out how to balance the technology from the distractions. It boils down to cost to the consumer. You don't want to burden them with an unwieldy high-costing system, whether they will be smart devices or dumb devices that are fed info," said VW's Weith.
Whether driving or partially driving, there's one thing all drivers will have to adapt to as cars become more automated, said Norman.
"If the car is in control, it will not break the traffic laws or...speed limits. And you will have an angry driver trying to say, 'But, I'm in a rush. I need to get there,'" he said.
See more CNET content tagged:
Don Norman, telematics, co-founder, Bluetooth, car






driving themselves"? If the car's system did most of the driving,
including accident avoidance and then failed to perform properly,
due to say a software bug, then who would be liable for the
damages in any accident?
http://www.bluetomorrow.com
The other driving factor pushing the computer take over of driving is that the computer market has already demonstrated that computer (software and hardware) consumers will accept a product life of 1-3 years. You can see the auto execs salivating over a car that's dead or digitally obsolete in 2-3 years - or a chain of income producing mandatory software updates. Just can't wait to see this mess unfold.
They keep re-inventing the automobile over and over,---keep the bean-counters out of engineering would help immensely.
made it impossible to turn off the headlights. It took several
days for the required replacement part to arrive so, until it did, I
had to carry a wrench to disconnect the battery every time I
parked. When the part arrived, it took a technecian 4 hours to
install it. Fortunately it was covered by warranty but, at
probably about $60 per hour, the labor alone would have cost
me about $240 had it not been covered by warranty. If the car
had been made before 1970, it could probably have been fixed
in less than 1/2 hour.
As cars become more complicated, repair costs can be expected
to increase dramatically. A repair that in the 1960s would have
taken perhaps half an hour to fix could take a day or more, and
the cost of parts required could be astronomical.
Although I'm not opposed to new technology in principal, we
have to be aware of the problems it causes. Repairs could
become so costly that an electronic failure on a 5 year old car
would be so expensive to fix that the car would be scrapped
even if mechanically it was in good condition and would provide
reliable transportation for another 10 years.
That is exactly what is planned down the road "for the good of the masses". The Brits are working on it now, tying GPS into mapping databases and the vehicle's operating systems. It's not even a technological issue anymore, merely a political one and the control freaks that run governments are salivating at the thought of being able to control and monitor people's driving habits.
more power you could get without having a fixed cam profile.
Or electronically controlled intake runners. With a full electronic
valve cycle, you could also implement a variable Miller cycle
engine, which pulls less cylinder volume under light load, and
large amounts under heavy load. You could double power
output, and cut fuel consumption by half.
Stop wasting time and money developing useless gadgets, and
work on what matters, the power train.
Make ABS breaking systems something that a driver can turn off. A skilled driver with good reflexes has better reactions than an ABS system. Sometimes an ABS system does what the driver does not want.
Encourage standard transmissions over automatics. A good driver has far more control of a standard. I can understand use of an automatic transmission if a person is disabled.
Limit the amount of power steering a car has (If you can't feel the road, you are not in control of your car.
It is a good thing for the car to provide more information to the driver. It is a very bad thing for the car to make decisions for the driver.
Tips & Warning
? As a final precaution, take the car to a mechanic, who should charge a reasonable fee to check over a used car. The seller should agree to this, but may require that you leave a deposit. If the seller won't let you take the car, offer to meet him or her at a mutually convenient garage.
? If you give the seller a deposit in order to take the car to have it checked, make sure to write out an agreement stating that the deposit will be returned immediately if you decide not to buy the car.
If the vehicle's mileage appears unusually low, have a mechanic determine whether someone has tampered with the odometer. If so, the seller must refund any money you have paid and may be liable for punitive damages under federal and state odometer laws?
This is how I acquire my car; I inspected all its auto parts from exterior and interior aspect down to its nissan altima performance parts and other accessories. By doing so, you could be sure of the quality of vehicle you are getting?=)
- Computer-controlled plus Bluetooth Equals Hacked & Highway disasters
- by ghostridermn1 October 15, 2007 3:45 PM PDT
- If a car was computer-controlled in a moderate way, like for brakes and accelerator,and if the BlueTooth (BT) WPAN communications gets also integrated also, and thereby linked through a series of circuits equals able to be hacked. For cars with that, with an operating system of sorts, the same system can be hacked by people with good BT hacking skills. There are people who will try to hack other people's cars just to see if they can, and some will do so, to be able to wreak havoc on others to be evil. With directional long-range antennas, a person can hack a BT-enabled phone from up to a mile away. If the BT-antenna was set in a car, and with a laptop in there too, a person could potentially remote control someone else's car to accelerate and brake on command or more. Lawyers and insurance companies would have a field day with all of these possibilities. Those are just a few of the worst possibilities of problems if BT was closer integrated with a car's computer systems.
- Like this Reply to this comment
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- ABS
- by FRE0 November 9, 2007 6:52 PM PST
- "Make ABS breaking systems something that a driver can turn
- Like this
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(17 Comments)off. A skilled driver with good reflexes has better reactions than
an ABS system. Sometimes an ABS system does what the driver
does not want."
Good idea. And have 4 brake pedals, one for each brake, so that
the driver can control each brake as needed to prevent a wheel
from locking he way ABS does. The writer of the above post may
believe that he can do as well as the ABS computer, but I have no
such illusions about my ability.