September 13, 1996 12:30 PM PDT
A digital guide to the underground
Today DisInformation launches, promising to make subversive material on the Web easily available.
"People will be one click away from finding out about Terence McKenna (an occult scientist if you didn't know)," said DisInformation's creative director Richard Metzger. "We're aiming to be a mainstream information service, but we're trying to add a bit of MTV panache to this."
Part directory and part "metazine," DisInformation calls itself a Web directory for counterculture. It has categories including Propaganda (as in media manipulation), Counterintelligence (as in monitoring the far right), censorship, revolutionaries (check out William Burroughs), counterculture (UFOs are here), and Newspeak (a list of current events).
Next week DisInformation will be accessible from Netscape's NetSearch page, as well as search engines like Yahoo, Excite, and AltaVista. It will be an advertiser-supported site, although no ads have yet been sold. "We can reach people who will want to buy a Saab, Nikes, or go see Independence Day," Metzger said. "I think a lot of advertisers that go to Wired will also touch us."
Just who is the competition? "Do you want me to say Slate? Slate is for oldsters. I don't see any competition," Metzger replied.