It's not often that the story behind the filming of a commercial is worth my time, but this spot for what's basically a levitating wakeboard filmed entirely on an
According to Sparkhouse, the marketing geniuses behind the whole campaign, the ad for the FlyBoard from Fly Jet Sports was filmed entirely using an iPhone 5 coated in a water-resistant coating made by Liquipel.
In the behind-the-scenes video below, the crew and their iPhones get thoroughly soaked by the bizarre flying contraption -- a board connected by a long hose to a Jet Ski. Take a look and then scroll further to see the finished commercial.
I can already see another iPhone torture video coming; this time it'll be in the hands of the agile woman maneuvering that FlyBoard in and above the water.
Here's the finished ad: