My favorite meme from 2011? The sadistic game of marketing one-upsmanship between iPad and iPhone cover makers who subject iOS devices to increasingly shocking forms of abuse.
Not to be outdone--lots of those airborne iOS devices landed on the grass, after all--Optrix set out to prove the ruggedness of its own iPhone case. Naturally, the whole violent ordeal was filmed and handed to a PR firm, which thinks CNET's readers "will get a kick out of it." I'm afraid I agree.
In the video embedded below, a brave iPhone 4S is popped into an Optrix HD Sport Mount case and tossed from a second-story window onto a concrete driveway so charmingly suburban it makes me ill with flashbacks to a youth wasted in 7-Elevens and Taco Bell drive-thrus.
It survives five jarring drops, but the superboss of this brutal level of abuse is a really big Dodge truck. Watch for yourself to see how the duo fares.