Not to be outdone by Nokia, Samsung says it will introduce smartphones with flexible displays next year.
On its earnings conference call with investors this morning, the Korean company briefly mentioned its plans to bring the bendy phones to market in the coming months.
"The flexible display, we are looking to introduce sometime in 2012, hopefully the earlier part than later," said spokesman Robert Yi. "The application probably will start from the handset side and then migrate over to tablets and other mobile devices."
There were no further details on which product line might be among the first to get a bendy screen.
Earlier this week, Nokia demonstrated a flexible screen with a twist--bending the screen zooms in and out of photos and makes music selections.
Samsung's technology uses a screen with pixels that emanate their own light rather than using a backlight.
This flexible screen isn't brand new. In fact, we saw it last year at CES. See it in action below: