It used to be that iOS devices only fell from high places by accident, but the phenomenon of tossing them has also become great marketing fodder. The latest example comes from the folks at G-Form, who previously tested their iPad Extreme sleeve by tossing it 500 feet from an ultralight aircraft (the sleeve also survived being run over by a car in this video).
This time it's a head-to-head with what appears to be a hard-cover iPad case in a drop onto asphalt from 60 feet up. Check it out in the video below.
The iPad in the hard shell smacks the pavement with a thud and gets smashed up pretty good, while the G-Form Extreme Portfolio soft sleeve gets a nice bounce off of impact, takes a licking, and keeps on playing whatever Pixar movie it is that they cued up.
After G-Form's last video with the toss from the ultralight, I speculated that some credit may be due to the tough glass Apple uses for iPads, but this latest video installment and all the shattered glass therein gives me a sudden appetite for crow. Anticipating such skepticism again, though, the G-Form folks have made the entire, uncut video available on their Web site for those suspicious of a possible switcheroo.
It's all an impressive feat of gonzo product testing and promotion, to be sure, but I know there are other frontiers and extremes to be pushed. Anyone know if there are plans to strap an HP TouchPad onto the outside of the space shuttle when it re-enters the earth's atmosphere for the final time next week? Now that would be a heck of a way to put it to the test.