It's never worth it.
And yet this isn't the first time someone jumped down onto rail tracks in order to retrieve a cell phone.
As New York's 1010 Wins reports, a 22-year-old man is said to have dropped his cell phone on the tracks at White Plains Road and East 241st Street, in the Wakefield section of the Bronx.
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Eyewitnesses said that it seemed like a crazy thing to do. One even speculated whether he was trying to commit suicide.
What is clear is that he was struck by the No. 2 train and killed. His identity has not been released.
A local coffee shop worker called Debbie told 1010 Wins: "There's signs everywhere stating to tell a train crew or a police officer to get your cell phone, or anything that falls on the tracks, so they should definitely think before they go and risk their life for a cell phone."
Thinking is something that seems the last thing on some people's minds when they let go of their cell phones in this way.
This incident is a painful reminder of a recent case in Brazil, when a woman leaped onto tracks seemingly to get back her cell phone and was saved only because she had help from a security guard.
It really is never worth it. It really is just a cell phone.