Mother's Day exists not merely to make some people large profits, but also to raise sincere emotions.
Perhaps this is what inspired some working moms at Verizon Communications to appear in a video, which serves as a response to Verizon's current Mother's Day TV ad.
You might have been assailed by this TV ad. It's the one in which a mother and daughter spend the whole time weeping because they are both desperate for Droid Razrs or merely a desperate child-raiser and her daughter.
The point of the ad is to talk about what moms really want for Mother's Day. And, indeed, a survey suggests they are increasingly preferring gadgets to other traditional gifts. Like, um, Hershey bars.
However, some moms who work at Verizon are wishing for something a little more concrete: a contract.
In a video made by the Communications Workers of America, real Verizon employees declare that what they want are such trifles as affordable health insurance and disability payments.
I asked for its reaction and wondered whether these employees might be disciplined for their courage.
Verizon's Bob Varettoni told me: "We respect the opinions of all employees, and no one will be censured. Preserving good jobs, providing affordable health care, negotiating a fair contract -- those are also management's goals in this negotiating process."
It is a negotiating process that seems to have taken almost a year.
One can only hope that the company didn't take so long considering its Mother's Day ad. For it is one that has been dubbed in some exalted circles as a candidate for "Worst commercial on TV." (I have embedded it here for your considered judgment.)
Some might think it a little troubling that one company is being accused of participating in the worst TV ad and the worst labor negotiation in America. That can't be good for business, can it? Perhaps that's why they're trying to maximize profits by not selling iPhones.