When your products cost tens or hundreds of millions of dollars, you probably want to give your customers the best possible buying experience.
Since the 1960s, airlines and others buying a brand-new Boeing airplane have picked up the 747, 757, 787 Dreamliner, and other models from the aviation giant's 60,000-square-foot Everett Delivery Center. But now, Boeing is building an all-new version of the facility (see video above), an 180,000-square-foot cathedral for picking up new airplanes that is expected to open some time next year.
When Boeing finishes building one of its well-known planes, it is towed to the delivery center, where crews work on final preparations like painting and fueling it up, running an engine test, a flight test, and customer acceptance. Boeing also uses the delivery center for a slew of other functions.
Buyers of cars like BMW and Porsche should recognize the idea of a delivery center--after all, thousands of buyers of both of those companies' cars make it to their centers in Germany each year to pick up their brand-new vehicles. The idea here is much the same, except that the vehicle is a bit bigger and costs a bit more.