Apple has gotten into creating technology that assists baby boomers: hearing aids.
The tech giant has partnered with Danish company GN ReSound to design the first "Made for iPhone" hearing aid, dubbed LiNX. Using Bluetooth-like technology, this hearing aid connects directly to iPhones and is the smallest wireless device GN has ever made.
One of the companies' goals is to de-stigmatize the use of hearing aids. According to Reuters, GN's partnership with Apple started last year and the two companies have since met frequently to work on and improve LiNX.
"ReSound LiNX again underlines our core strength of bringing breakthrough innovations to the hearing impaired, making them consumers with choices rather than patients with challenges," GN ReSound's CEO Lars Viksmoen said in a statement.
Most hearing aids use intermediary transmitters, but LiNX's Bluetooth-like technology can communicate directly with a smartphone. The hearing aid connects to an iPhone using 2.4GHz wireless technology, which consumes less battery life. The communication process between the two devices is similar to how smartwatches and activity trackers relay information with smartphones.
As baby boomers get older, the hearing aid market is set grow. According to Reuters, 360 million people worldwide suffer from hearing loss and that number is increasing. Currently, one-tenth of the world's population is older than 60, but the United Nations predicts that by 2050 one-fifth will be over the age of 60.
GN officially unveiled LiNX last month. The hearing aid will cost roughly $3,000 and be launched globally in the beginning of 2014.
CNET contacted Apple for comment. We'll update the story when we get more information.