Best Buy will give customers a gift card for at least $200 for any working third or fourth generation iPad or iPad Mini that they trade in. Some customers may receive a higher trade-in value depending on the tablet's model and condition, the company said.
The offer, which lasts from October 22 to November 9, is valid at all Best Buy stores in the US.
The iPad for trade-in must power on to be considered working. Any tablets with cracked screens or water damage are ineligible for the offer.
Apple on Tuesday unveiled its newest tablets, the iPad Air and iPad Mini with Retina Display, both with improved specs and features. The new iPad Mini starts at $399, while the iPad Air starts at $499. Apple also will offer the older versions of those devices at lower prices, continuing its trend from the tablets' early days.
Still, the devices are pretty pricey compared to other tablets in the market, particularly those running on Android. A $200 minimum trade-in offer from Best Buy could make the price tag a little easier to stand.
Currently, electronics trade-in company Gazelle offers $190 for a 16GB, Wi-Fi only iPad 3 that's in good condition or $205 for one that's "flawless."