Apple wasn't the first smartphone maker to include a slow-motion camera feature, nor will it be the last.
But with more than 9 million iPhones sold in its opening weekend, and most of those expected to be the 5S, there are going to be a lot of slow-motion videos floating around.
We've compiled some of the best early ones from the past few days below.
Doing backflips on a bike, with a soundtrack:
A dog eating water, or in Internet terms, re-enacting the WHARRGARBL:
Horses being majestic:
Backflips into the pool:
English bulldogs shaking dry:
Massive bonfires at night:
Mustang doing a burnout:
Things being dropped into water, and water balloons (edited using Twixtor):
Slapping someone extremely hard (ouch):
Dogs playing fetch (shot with an Optrix wide angle lens):
Doing an alley-oop to themselves:
Someone egging their own mailbox, because why not?
Dropping dominos in the dark:
Dropping an iPhone 5 into Coca Cola, then water, then grilling it, then putting peanut butter on it. There's also some fire involved in this one:
Any we missed? Leave them in the comments.