Apple's long-rumored iPad Mini will be outed in less than two weeks, a new report claims.
Apple plans to hold a special press event on October 23 to unveil its iPad Mini, All Things Digital is reporting today, citing sources. Following the report, iMore, The Loop and The New York Times weighed in, saying the date is legit.
Rumors have been swirling for months that Apple is planning to launch a smaller iPad. More recently, reports had claimed that Apple had hoped to get it out last month but production issues have caused it to push the launch back. An October 23 launch date would be two days before Apple's quarterly earnings are announced and three days before Microsoft's Windows 8 launch event in New York.
The widely rumored iPad Mini, or whatever its official name will be, is expected to have a 7.85-inch screen and come with Apple's new Lightning connector. If Apple follows its past form, the iPad Mini would be available to customers within a few weeks of the unveiling. The company is reportedly manufacturing up to 10 million of the smaller iPad for the fourth quarter.
If and when the iPad Mini finally hits store shelves, it'll be going head-to-head with Google's Nexus 7 and Amazon's Kindle Fire. Both of those devices come with displays in the 7-inch range and are notably cheaper than more powerful devices, like Apple's new iPad. Given that, it's believed that the iPad Mini will be substantially cheaper than the new iPad, though it's not known by how much.
CNET has contacted Apple for comment on the iPad Mini report. We will update this story when we have more information.
The Apple rumor mill churns out iPad Mini details
Updated at 12:29 p.m. PT to include additional claims of event date.