If you're a fan of Sony Music Unlimited who's been hoping to use the service on your iPhone or iPad -- well, your wait is nearly over.
Sony Entertainment Network chief operating officer Shawn Layden said at the IP&TV World Forum recently that his company plans to launch Music Unlimited on iOS "in the next few weeks," according to TechRadar, which was in attendance at the event.
Music Unlimited is Sony's answer to the countless music-streaming services on the Web. Users have access to over 15 million songs, and can create playlists, get offline playback, and more. Sony offers a Premium option which comes with all the features for $9.99 per month. The Basic, $3.99-per-month plan allows for access to the tracks on a range of devices and lets users create customized channels, among other features.
Sony has been slowly but surely rolling out its Music Unlimited services across different devices over the last year. The service currently works on the company's PlayStation 3 and PlayStation Vita, as well as Android-based devices. To date, however, Sony has mostly neglected iOS, due to what you might call the iTunes problem.
At the Consumer Electronics Show in January, Sony finally changed its tune on iOS, saying that it would deliver Music Unlimited to iOS-based device owners this summer. You might take this as a Sony attempt to start playing nice with Apple and iTunes. In the past, Sony has made no secret of the fact that it would like to reestablish itself in the digital-music market as an alternative to iTunes -- possibly by witholding the Sony Music from Apple's service.
"If we do [get mass take-up] then does Sony Music need to provide content to iTunes?'' Sony Computer Entertainment Australia chief Michael Ephraim asked of his company's music-streaming service during an interview last year. ''Currently we do. We have to provide it to iTunes as that's the format right now.
"Publishers are being held to ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold," Ephraim continued.
At the IP&TV conference, Layden wasn't so ready to enter the fray, according to TechRadar. Instead, he reportedly told those in attendance that despite Sony's decision to bring Music Unlimited to iOS, the company's music will "still be a part of iTunes."