"When Gabby walked in, everyone was surprised and amazed, and a quietness descended on the room," recollected Pitkow, noting that Conway called for a moment of silence. "It was in that moment that Ron and others realized that the tech community hadn't done anything to reduce gun violence."
Conway later called Pitkow, asking him to explore how the tech industry might help stem the problem. Pitkow had done similar work with THORN, a nonprofit founded by Demi Moore and Ashton Kutcher to help prevent the sexual exploitation of children using technology. After Conway's call, Pitkow admits, he initially had reservations. But Conway is a hard man to say no to, and Pitkow now directs the Smart Tech Foundation, an organization that aims to foster innovation to reduce gun violence.
"After circling with hundreds of experts, polling people online, and getting feedback, I realized there probably was something we could do," Pitkow said. "We identified four areas, the first one being smarter, safer firearms, the second one being big data, the third being brain and mental health, the fourth being community health and public safety."
The foundation plans to hold challenges, similar to the X-Prize contests, each focusing on these four areas. The first one -- the Smart Tech Firearms Challenge -- begins in 2014 and is likely to attract interest from startups and fledgling entrepreneurs alike. Several Silicon Valley investors have already pledged a combined $1 million in prize money.
Watch the CNET News video to find out how technology could make an impact on gun violence, from guns that recognize the user to a gunfire detection system that instantly notifies police.