Microsoft tries #DroidRage thing again -- doesn't take

Microsoft Phone's #DroidRage is having unintended consequences.

(Credit: Stephen Shankland/CNET)

Call it a Microsoft holiday tradition. The annual #DroidRage Twitter campaign is back.

The general idea of #DroidRage is to "share your Android malware horror story."

(Credit: Twitter)

And while there are some tweets supporting Microsoft, they aren't easy to find -- despite this tweet by Microsoft: "Yikes! Hundreds of #DroidRage stories already since our tweet last night."

Instead, the tweets are trending toward flaming Windows.

(Credit: Twitter)

Here's how adamwiniecki put it: "marketing guru who came up with #droidrage actually secretly works for Google."

He's right. There is precious little about Android malware stories.

And it's a problematic exercise for Microsoft to try to elicit malware horror stories about a rival considering Windows' history.

Maybe this won't be a tradition after all.