Verizon and AT&T are both trying to unload their stock of BlackBerry Z10 phones.
Those deals represent a major price drop for the Z10, which originally sold for $199 through both carriers. But the phone has failed to light much of a fire under consumers. In September, BlackBerry reported a fiscal second-quarter loss of $965 million, with most of the blame pinned on a $934 million write-down in inventory of the Z10.
Around the same time, T-Mobile revealed that it would no longer stock BlackBerry phones in its retail stores.
Verizon and AT&T have little choice but to discount the phone. But at this point, even a free or cheap BlackBerry won't drum up much interest.
It's not the cost of the phone that determines consumer demand. It's partly the phone itself but also the operating system and the apps that make or break a device. And in these areas, BlackBerry was simply overwhelmed by competition from the Android and Apple juggernaut.
With the company's mobile future hazy at best, consumers are also unlikely to buy a BlackBerry phone with a contract that bogs them down for the next two years.
(Via The Next Web)