Motorola is set to unveil the Moto X.
The Google unit sent out invitations on Friday to an event in New York. There's little information, other than the location and confirmation that the Moto X will be the headliner at the event.
It's going to be a busy few weeks for Motorola, which is expected to unveil a new family of Droid smartphones with Verizon Wireless next week. But Moto X represents Motorola's true flagship smartphone, and is likely to generate the majority of the buzz and benefit from the resources of Google.
Moto X is expected to be a customizable smartphone that consumers will be able to order. Rather than a high-end smartphone, the device is expected to be more affordable. The company also has made some noise about its manufacturing facility in the U.S.
The company has a long ways to go before it turns itself around. Motorola posted a $342 million loss in the second quarter, weighing down parent Google's profits.
Check back in with CNET on August 1, when we'll be on the scene and delivering on the details on Motorola's next hot device.