Polyvore, the e-commerce site for fashionistas, announced Wednesday that users have downloaded its iOS app 1 million times.
To mark its milestone, the profitable company has added a few features, including hashtags and ways to edit your collections. Users can now undo or redo changes they make in the editor, resize the images to fit the screen, realign text, and add arrows, numbers, textures, and patterns.
In addition to hashtags, Polyvore added another social layer. Users also can add friend mentions in comments with an "@" symbol. The mention will prompt a notification to the friend, and clicking on those mentions will bring users to that person's profile.
Polyvore has always had a big focus on building a loyal community, so these new social features could encourage more connections. At last count, Polyvore had 20 million monthly users creating visual collections, called sets, using real products from retail sites. Users create about 3 million sets a month, according to the company.