LG is aiming to steal some of Samsung's Galaxy S4 thunder with a copycat billboard in Times Square.
In the heart of New York City, LG has updated its traditional billboard to tout its Optimus G phone. But the billboard is a virtual duplicate of the one for the Galaxy S4.
LG's billboard is a bit larger than Samsung's and towers above it on a Times Square building, potentially stealing the attention of busy New Yorkers.
Even LG's ad copy takes a swipe at Samsung.
The Galaxy 4S billboard tells people to "Be ready 4 the next Galaxy." LG's billboard tells the Times Square crowd that "LG Optimus G is here 4 you now."
The timing of LG's new billboard also is designed to stick it to Samsung as the company gets ready to fully unveil the Galaxy S4 at an event in New York City later today.
CNET will cover the Galaxy S4 launch with a live blog starting at 3 p.m. PT.