Google TV will soon give up on separate branding and going all-in with its operating system by renaming itself Android TV.
The television-specific, media-focused version of Android has lay more or less fallow since it received its Honeycomb upgrade in 2011. There's no word if or when Google is planning on upgrading Google TV from its current Android 3.2, but Google developers and hardware partners have begun to drop use of the "Google TV" moniker in favor of "Android TV," reports GigaOm.
The rebranding isn't surprising, considering that Google told CNET after the Chromecast launch in July that Google TV was not about to go the way of the Nexus Q.
"Google TV is moving forward in a major way," Chrome and Android chief Sundar Pichai told CNET. Google, he said, planned on announcing more hardware partners for Google TV at CES. It's possible that the January tech mega-show also will see the rebranding into Android TV.
A Google spokesperson declined to comment on the story.