After a review on the language changes to its Statement of Rights and Responsibilities and Data Use policy, Facebook could decide to go back to the drawing board.
"We are taking the time to ensure that user comments are reviewed and taken into consideration to determine whether further updates are necessary and we expect to finalize the process in the coming week," a Facebook spokesperson told CNET.
The rub is that in the face of these language changes, Facebook has received an onslaught of criticism about how it treats users' privacy.
The changes to the language come directly from a class action privacy lawsuit the social network settled last week. As part of the settlement, Facebook agreed to resolve some previous ambiguity and state more clearly on its Web site exactly how it uses people's data for advertising.
Essentially, Facebook's policy asserts that by signing up to use the social network, users allow the company to "use your name, profile picture, and content" for ads. Previously the policy said, "We do not share any of your information with advertisers (unless, of course, you give us permission)." Now, the policy clarifies the language to say: "We may use all the information we receive about you to serve ads that are more relevant to you."
During the review period, user comments have been overwhelmingly negative. For example, one user wrote, "My husband and I use facebook to share pictures and updates with our family who lives far away. We DO NOT want our private pictures being shared with the world. We will be seriously considering deleting our accounts if there is not an option to opt out."
Not only have users been up in arms, but a handful of civil liberties groups have also written a letter to the US Federal Trade Commission urging the government to intervene. The groups are asking the FTC to block Facebook's policy because they say it violates the terms of a 2011 privacy settlement with the FTC.
"The FTC now has additional time to analyze what Facebook has proposed," Jeffrey Chester, executive director of the Center for Digital Democracy, which is one of the groups petitioning the FTC, told CNET. "We have called on the commission to force the social-networking giant to comply with its 2011 agreement designed to better protect the privacy of its users."
However, Facebook says that it hasn't violated the settlement because it hasn't changed its Statement of Rights and Responsibilities and Data Use policy at all -- it has just changed the language it uses to describe the policy.
Updated September 6 at 10:25 a.m. PT with comment from Center for Digital Democracy Executive Director Jeffrey Chester.