Music is Spotify's bread and butter, but starting Monday, its library of stand-up comedy content can't complain that it don't get no respect.
Working with Bedrocket Media Ventures, which runs the Official Comedy channel on YouTube, Spotify rolled out a new app to draw attention to its comedy audio library.
Stand-up material is finding growing traction online. Earlier this month, Viacom's Comedy Central network launched a site selling unlimited streams and downloads of uncut, uncensored stand-up specials for $5 each. The mega media conglomerate is following in the footsteps of Louis C.K., who produced his "Live at the Beacon Theater" special himself and distributed it online.
Pandora, the Internet's biggest radio service, started letting its users create comedy stations in 2011 in the same way they could create music channels.
The Spotify Official Comedy app collects stand-up performances and other comedic content available on the platform and curates them into playlists based on themes like "We All Have Some Family Members We'd Like To Hide." The one getting top billing at the moment is an attention-grabbing "Who Doesn't Love a Good Sex Scandal?"
The app includes performances from current comics like Jerry Seinfeld, Aziz Ansari, and Louis C.K., as well as classic material from the likes of Bill Cosby and Steve Martin.